The result of a year long collaborative effort from teams across their business, The Music Sales Group are proud to announce that the new musicroom.com website is now live.
A global business initiative, local territory sites have also been developed and released in France, Germany, Spain, Denmark and Australia. All new sites are fully optimised for mobile use, and incorporate the latest technology to drive customer conversion. They are fully supported by a co-ordinated and improved marketing and trading team.
Easy to use and content rich with interviews and exclusive video footage, and offering educational and exam advice for further learning to musicians and teachers of all ability levels, as well as essential tools for parents trying to choose the right books for their children’s musical education, musicroom.com will drive customer loyalty and engagement to future proof The Music Sales Group in the e-commerce landscape.
All sites are:
- Fully responsive and optimised for mobile and tablet use.
- Optimised for search and browse journeys.
- Streamlined for check-out, payment and account creation and with express checkout options.
- Rich in immersive content with full, interactive marketing capabilities.
In addition, the key reasons to shop with Musicroom have been strengthened – a lifetime discount for teachers and choral directors, discounts for students, an unrivalled range of musical instruments and accessories, and the biggest selection of sheet music and tuition books in the UK. Musicroom passed a significant milestone earlier this year by taking its 5 millionth order.
Ben Bewick, Head of Commercial Marketing at The Music Sales Group explains,
“There is a renewed focus on quality content which provides a platform to bring our music books and composers alive to our online audience.”
Marcus Wise, Group Director of Innovation, The Music Sales Group continues,
“We are very excited to be entering the next phase of musicroom’s development. This will give us the foundation to grow not only in the UK but also across international territories.”
Alan Hunt, Retail Director at The Music Sale Group adds,
“We are already seeing our customers responding very positively to our new site, with the key measures of overall sales, basket spend and conversion rate all increasing.”
Visit musicroom.com and check it out now!