Wolfgang Weyand will reinforce the Musikmesse and Prolight + Sound Team at Messe Frankfurt Exhibition GmbH and take the helm of the Business Relations & Entertainment Department. In this position, he will be in charge of the entire complementary programme of events of Musikmesse and Prolight + Sound – from special information, networking and professional development events for trade visitors to the entertainment programme at the Exhibition Centre and in the city. Additionally, he will liaise with the trade associations and be responsible for communicating with external cooperation partners. In will report to Michael Biwer, Group Show Director of the ‘Entertainment Media & Creative Industries’ Business Unit.
“We are delighted that Wolfgang Weyand is placing his many years of experience in the cultural and creative sector at the disposal of Messe Frankfurt”, says Michael Biwer. As CEO of Weyand Entertainment Consulting GmbH, Weyand organised the 2016 and 2017 editions of the Musikmesse Festival with a broad spectrum of concerts of all kinds on behalf of Messe Frankfurt. In the preceding years, he organised the Musikbiz Lounge & Congress as partner of Musikmesse. “The spirit of Musikmesse and Prolight + Sound has always been a source of inspiration for me – as has the vision of creating a great music momentum in Frankfurt, which was achieved with the Musikmesse Festival. I am looking forward to becoming part of this community and working together with exhibitors, trade associations and partners of both fairs”, says Wolfgang Weyand.
Wolfgang Weyand has been working in the event and entertainment business for over 25 years. After completing his law studies, majoring in copyright and media law, he took his initial career steps in the recording industry. He founded his own music-publishing company in 1993 and, until 2006, was CEO of Sound of Frankfurt Veranstaltungs GmbH, the organiser of one of Germany’s biggest free music festivals with around 500,000 visitors a year. With this company, he was also in charge of the 1999/2000 millennium celebrations of the City of Frankfurt am Main.
In 2015, he was responsible together with Voss+Fischer for the cultural programme with over 650 items of the German pavilion at EXPO in Milan, which Messe Frankfurt organised on behalf of the Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi).
This year, Wolfgang Weyand is director of the cultural programme of the German pavilion at EXPO in Astana, Kazakhstan, in cooperation with a.s.s. concert & promotion GmbH on behalf of the BMWi and in cooperation with Hamburg Messe und Congress GmbH. He will take up his new position at Messe Frankfurt on conclusion of the EXPO project in September.
Weyand Entertainment Consulting GmbH remains in existence. He will also continue with his voluntary commitments as Chairman of the Music Manager & Consultants Interest Group (Interessenverband Musikmanager & Consultants e.V. – IMUC) and the Clusters of the Creative Sector in Hesse (Clusters der Kreativwirtschaft in Hessen e.V. – CLUK).