Music Venue Trust announces Fightback 2017

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Fundraising drive to secure the future of the Charity, culminating in the Fightback concert on Tuesday 17 October at Camden Electric Ballroom

Music Venue Trust has announced plans for a major fundraising drive in partnership with Pledge Music to support its work. Fightback 2017 will launch a series of MVT merchandise and special items, including Artist Signature T-Shirts, VIP Fightback + Aftershow Tickets, and the chance to own an exclusive, signed Fender Mustang guitar. The six-week campaign concludes on Tuesday 17 October with a celebratory gig at Camden Electric Ballroom.

Fightback 2017 is all about artists and fans, because in the end Grassroots Music Venues are all about artists and fans,” says MVT CEO Mark Davyd. “Fightback 2017 will be working with artists to create something special that fans can own or take part in, with all the proceeds going to support the work of the Emergency Response Team”.

The MVT Artists Signature series of T-Shirts kicks off with a limited-edition shirt specially designed by Frank Turner. Just 200 shirts are available, featuring a print of handwritten lyrics signed by Frank. More signature shirts will be announced in the coming weeks.

Early Bird Tickets for the Fightback 2017 concert at Camden Electric Ballroom on Tuesday 17 October are also on sale now at http://www.pledgemusic.com/projects/fightback2017, with special VIP and Aftershow tickets also available. And there’s a challenge for brands and companies who want to connect with fans, artists and venues in the grassroots sector; Gold, Silver and Bronze sponsorship packages for Fightback 2017.

Fightback 2016 reached over 36 million people with a story about Grassroots Music Venues” says MVT Board Trustee Chris Prosser that’s a clear branding opportunity. Fightback 2017 presents a great chance for companies to show their support for this struggling sector, with direct funding that goes to support the work of the Trust and the Emergency Response Team. The UK live music industry generates £4billion a year in revenue. It can’t be right that an important local venue gets lost because it can’t afford £2,000 in legal fees.”  

Despite the urgent need to protect, secure and improve Grassroots Music Venues, with two new venues every week facing imminent threat of closure, earlier this year Arts Council England declined to support the work of the Trust and made a series of decisions to offer no additional support to Grassroots Music Venues. But Music Venue Trust remains determined to Fightback, and is taking its appeal directly to artists and fans.

MVT Strategic Director Beverley Whitrick said: “Between 2007 and 2015, over a third of the UK’s Grassroots Music Venues were forced into closure. We were losing twenty venues a year, every year. Music Venue Trust launched our ‘Emergency Response’ service in 2016 thanks to generous fundraising and support from artists, fans and brands. We promised that Emergency Response would make a real difference. One year later there are the same number of venues open. This isn’t rocket science. We can stop venue closures like The Cellar in Oxford and The Sound Lounge in Tooting, we just need the resources to do it”. 

A range of opportunities to get involved with Fightback 2017 and support the work of Music Venue Trust and the Emergency Response Team is live now at http://www.pledgemusic.com/projects/fightback2017. The Trust is keen to hear from more artists who would like to be involved. Contact gary@musicvenuetrust.com