Your guide to ‘Google My Business’

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Alice here, with an easy way to help you improve your visibility, and bring customers in.

Does your business have a Google My Business listing? Google My Business is a free tool that lets you manage how your business appears on Google Search. It is a really good place to start for retailers who are experimenting with local SEO.

GMB is completely free to use. The only requirement for using it is that you must have some face-to-face interaction with your customers – in other words, you can’t operate 100% online.

The aim of the listing is to ensure that the information about your business is as accurate, complete and optimized as possible. It includes adding your business name, location and hours and letting you monitor and reply to customer reviews, add photos and learn where and how people are searching for you.

The accurate information that you provide will help your listing appear when people are searching for your business or businesses like yours on Google Search and Maps. This means that somebody googling ‘piano shop near me’ is much more likely to find your shop.

GMB helps you to make it count every time someone finds you on Search and Maps. It’s easy to keep your business listing fresh with new photos, custom opening hour and more. You can give people a reason to drop by – share your latest news, specials and offers so they know what’s happening.

Here is a link to Google’s basic guidelines for representing your business. This page explains which businesses are eligible, gives advice on how best to describe your business and more.

Here is the link you need to get started!