RØDE Microphones Launch World-First Podcasting Console – A New Market Opportunity for UK Retailers

|

Australian manufacturers RØDE Microphones, makers of the market-leading VideoMic range, have announced an innovative new product that presents a unique opportunity for UK retailers: The RØDECaster Pro, the industry’s first dedicated recording console for making podcasts.

Podcasts – independently produced downloadable ‘radio’ shows – are one of the fastest growing forms of media, with a recent poll¹ showing that over 6 million adults in the UK (11% of the adult population) now listen to Podcasts at least once a week. In the United States adoption is even higher, with a recent poll² showing that 26% of the population (an estimated 73 million individuals) listened to at least one podcast in the last month. With the ever-increasing market penetration of smartphones, on-demand programming that caters to highly specific interests is finding it easier than ever to gain an audience.

RØDE Microphones aim to solve one of the major issues that content providers face – the technical barrier to creating a podcast. Where previously production would have required mixer, audio interface, headphone distribution unit, and extensive post-production – the RØDECaster Pro seeks to be a complete one-box solution, allowing non-technical people to create or livestream a finished recording – including jingles, processed vocals, receiving live external phone calls (and computer audio) as well as hosting up to four guests (each with individual headphone outputs), in one simple device, yet featuring a high-end recording path and DSP processing chain.

RØDE Founder and Chairman Peter Freedman AM had this to say about the announcement: “The RØDECaster Pro Podcast Studio is a real passion project for us here at RØDE, and the natural next step in our mission to democratise the tools of creativity. The RØDECaster Pro puts a professional level studio in the hands of everyone – whether they are just starting out or are a seasoned professional. There is nothing like this in the world!”

The RØDECaster Pro is set for first arrival in the UK & Ireland in mid-December.

For RØDECaster Pro enquiries, contact exclusive UK & Ireland distributors Source Distribution on 0208 962 5080, or email sales@sourcedistribtion.co.uk

For more information visit: https://www.rode.com/rodecasterpro

  1. Rajar Spring 2018: https://www.rajar.co.uk/docs/news/MIDAS_Spring_2018.pdf
  2. Edison Research April 2018 https://www.edisonresearch.com/podcast-consumer-2018/