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Attitudes to Music in the UK - Research
29 March 2008
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During the second half of 2005, the MIA commissioned an extensive survey into the music making habits of the UK. Over 1,000 households were questioned over a number of weeks across the whole of the UK. The completion of this research was possible through the kind support of our sister organisation in the US, NAMM and we would like to thank them for helping us with this groundbreaking research.
Through this survey the MIA has managed to gain a powerful insight into the musical instrument marketplace and the attitudes and intentions of the general population towards music making.
According to the research over 21% of the UK population over 5 years play an instrument, with 57% of them being under 35 years. However from the research it would appear that an additional 15.5m people would also like to learn to play music. The survey also gathered extensive feedback on attitudes to music and wellbeing, social development and education.
Access to this information will provide anyone involved in the music industry with a highly informative view on existing trends and help them gain an insight into potential new customers.
A one page Summary of the report is free to all MIA Members - see the Members Enclosure for a copy. If you are unsure of your password please email clare@mia.org.uk
In addition two versions of the research report are also available to purchase through this site.
An easy to read 18 page summary of the full report, with all the main highlights of the full report but also including some additional analysis on each instrument sector.
Cost: MIA Members £100 +VAT, Non MIA Members £150 +VAT
The full 82 page report of all the results and including a full listing of the 110 questions asked.
Cost: MIA Members £350 +VAT, Non MIA Members £500 +VAT
All the above reports are fully bound and inclusive of postage and packing. To order please call Head Office on 01372 750600, or email clare@mia.org.uk
MIA YouGov Survey October 2005 'A third of Brits want to Play Music' to see more Click here |
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