New sales, marketing & distribution operation launches in 2018
D’Addario is proud to announce the formation of D’Addario Europe Ltd. This brand new initiative will allow D’Addario to maintain greater consistency and control of its brand portfolio in Europe, along with the opportunity to get closer to customers on all levels; both strategies being vital to its long term goal to increase international market share for all D’Addario brands.
Through regional sales & marketing offices based in Germany and France it is D’Addario’s goal to deliver exceptional customer service and sales & marketing initiatives in Germany, France, Belgium, Luxembourg, The Netherlands and Austria. The head office, and logistics operations will be based in Newcastle, UK.
This new distribution strategy was borne out of the need to consolidate sales and marketing efforts in each target market under D’Addario control, and the process of organizing a smooth transition during 2018 has begun. D’Addario will be forever grateful to our present distribution partners in these countries.
The new company will be headed by Simon Turnbull, currently the Managing Director of D’Addario UK, along with his management team of Martin Reichhart (European Sales Manager), Matt Hickman (European Marketing Manager), and Steve Paul (European Finance Manager) at the D’Addario Europe Head Office located in Newcastle, UK.
“We are very excited by the creation of D’Addario Europe and we look forward to advancing our brands in these extremely vital markets,” says John D’Addario, III, President of D’Addario & Company, Inc. “Our family began string making in Europe, so it is personally meaningful to return to Europe with the promise of building more direct relationships with this historic and vibrant music community.”
The recruitment process to prepare and build D’Addario’s European teams begins now. For more information, please visit: daddario.com/jobs.
D’Addario & Company, Inc. is the world’s largest manufacturer of musical instrument accessories marketed under several product divisions: D’Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D’Addario Woodwinds, and D’Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Keith Urban, Dave Matthews, Gary Clark Jr., Chris Thile, Zak Brown, Alabama Shakes, Ry Cooder, Joe Satriani, John Scofield + many more.