2 more opportunities to prepare for your ‘Biggest Christmas Ever.’ – Don’t miss out!


The Music Industries Association have teamed up with retail consultancy Kerching! to support and help prepare MIA retailers for their “Biggest Christmas Ever!”

So far, we’ve successfully put on courses in Bristol and London and today’s course is taking place in Milton Keynes. They’ve gone down really well and we’ve received some brilliant feedback (see below!)

You still have the opportunity to come along – Tuesday 10th (Ocober (tomorrow!) in Leeds, and Wednesday 11th October in Glasgow.

Don’t miss out on this fantastic opportunity designed to get your ready for the Christmas selling season, sharing best practise and new learning.

Here’s a video trailer for you to take a look at:

Here’s some of the fantastic feedback that the courses have had so far:

PMT: “Great to get MI thinking about the things other retail sectors do.”

PMT: “I definitely feel like my job would be easier and more fulfilling with more of this training.”

Guitar Guitar: “All great and very helpful!”

Ackerman Music: “Very helpful, lots of content covered found the examples great to work through. I’m amazed how much I didn’t know!”

Ackerman Music: “Tons of great ideas, all very relevant.”

GAK: “Great content, well delivered. Could happily have had a longer session!”

Topics include:

  • Planning ahead – Black Friday, 26th Dec sale, price establishment
  • Themes & Christmas campaigns – useful tools for design and print, where when and how to promote your campaign
  • Pricing and promotional strategies that work
  • Getting the starter business back from the likes of Amazon and Argos
  • Selling to non-musicians – Gift guides, top tens, most popular
  • Making it easy to buy
  • Tackling price matching requests
  • Visual merchandising
  • Owning Christmas in your town or city
  • Digital marketing and social media

To book your tickets visit: www.eventbrite.co.uk/o/mia-music-industries-association-

For more information go to: www.mia.org.uk/biggest-christmas/