Fender honours Southern California roots with new California Coast series ukuleles



New Line of Ukuleles Named After Region’s Iconic Beaches Take On Distinct Fender Look and Feel, Showcase Telecaster® Headstocks

Fender Musical Instruments Corporation (FMIC) – born and raised near the coast of Southern California – has announced the launch of its new California Coast Series Ukuleles, celebrating the brand’s California roots. All five, diverse soprano, concert and tenor models are named after beaches along the coast of California – from Los Angeles to picturesque Santa Barbara, capturing the spirit of California beach culture and the lifestyle it has to offer year-round. Coming soon, all models from the California Coast Series Ukuleles will include a free 30-day trial membership to Fender Play™, the newly launched digital learning platform, empowering a new generation of players to learn electric and acoustic guitar – and coming soon – ukulele.

The California Coast Series Ukuleles present a fresh take on the classic ukulele with five new accessibly-priced soprano, tenor and concert models. The Seaside and Rincon models sport traditional 2×2 headstocks for aficionados, while the Venice, Zuma, and Montecito models boast the instantly identifiable Fender Telecaster® headstock. Compact and comfortable, each ukulele was designed with ease of playability in mind – incorporating a slim “C”-shaped neck and no-tie bridge that makes changing strings a breeze.

“A ukulele naturally carries a beach vibe and association with beautiful coastal areas, which we saw as an opportunity to embrace our Southern California roots – especially as the category experiences tremendous growth,” said Billy Martinez, VP Category Manager – Acoustic and Squier Divisions. “California Coast Series Ukuleles have a little bit of something for everyone and feature iconic Fender Telecaster style headstocks that make these ukes stand out from everything else out there. Coming soon, we’re going to add even more value by giving players a free 30-day trial of Fender Play’s digital ukulele lessons with purchase to jumpstart the learning process.”

Perfect for the beginner or traveller, the Venice Ukulele – offered in in Natural, Black and Cherry finishes – travels well from the beach to the studio, while maintaining that classic, quality sound. For players who want to plug in and get loud, the Rincon features an onboard Fishman® Kula preamp. Packed with value and luxurious look, the all-koa Montecito Ukulele sits at the high end of the line at £210. With abalone binding and rosette, this uke has screen-ready looks, similar to the celebrities inhabiting the beach for which it is named.

Responding to the rapidly growing popularity of the instrument, these ukuleles cater to musicians of all ages and skill levels, providing the perfect transitional stepping stone for aspiring guitar players and the chance for experienced guitar players to grow their palette of sounds and instrument collection.

For technical specs on California Coast Series Ukuleles, additional information on new Fender products and to find a retail partner near you, visit www.fender.com.

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