Musikmesse 2018: Early-booking discount for exhibitors until 31 December and attractive complete packages


Individual stands for the coming Musikmesse are still available at special early-booking rates offering a saving of up to 15 percent per square metre until the end of the year. With a variety of exhibition-stand options, Musikmesse gives companies of all sizes the chance to take part in Europe’s leading trade fair for active music making. All-in packages that include furnishings and signage cut costs and effort significantly. Additionally, there are numerous opportunities for exhibitors to present brands and endorsers within the framework of the event programmes of Musikmesse and Musikmesse Festival and thus reinforce the impact of their participation.

“Nowhere else in Europe can companies from the musical-instrument sector meet so many international musical-instrument retailers, professionals from the music business, music teachers and musicians of all age groups and levels”, says Michael Biwer, Group Show Director of the Entertainment, Media & Creative Industries Business Unit of Messe Frankfurt Exhibition GmbH. In a poll, more than half of professional visitors to Musikmesse 2017 said they only go to Musikmesse. Together with the concurrent Prolight + Sound, the last edition of the fair attracted around 100,000 visitors from 144 countries.

From newcomer package to impressive brand presentation

In addition to individual exhibition stands at early-booking prices, there are special stand packages at attractive rates, which make Musikmesse affordable for smaller manufacturers and start-ups. Special participation options are also available for educational institutes and trade associations. The packages:

  • Nano-Package for all product groups: e.g. Nano Package Classic, Nano Package Drums etc. Four square-metre complete stand including carpeting, electricity and preliminary cleaning
  • Complete Package: All-in-one package including furnishings, from nine square metres
  • Guitar Boutique Package: Participation in the Guitar Boutique Village in Hall 8.0 with inexpensive solutions, from two square metres
  • Village Package: Participation in the pavilion for trade associations and educational and cultural organisations in Hall 8.0.

The ‘Brandworld Drums’ and the ‘Brandworld Guitar’ also offer an all-inclusive package for drum and guitar brands. Besides high-grade, individually designed complete exhibition stands, the package includes services such as catering and hosts / hostesses, as well as stand cleaning and guarding. The exhibition area is in the immediate vicinity of the Drum Camp and Guitar Camp with demonstrations, workshops and masterclasses by world-famous drummers and guitarists.

Moreover, Musikmesse also offers trade visitors the opportunity to conduct business discussions in a peaceful atmosphere with the Business Area in Hall 11.1. Companies can book a customized Business Office – as a stand-alone solution or in addition to a stand in the product halls.

Further information and booking at