Record visitor numbers at the London Drum Show 2017


R&B drumming sensation Aaron Spears and Smashing Pumpkins’ Jimmy Chamberlin led an impressive line-up that featured Headhunters’ Mike Clark, Brit pop session star Dexter Hercules, Rascal Flatts’ Jim Riley, Ian Palmer, Steve White, Andy Gangadeen, Kaz Rodriguez, Adam Marcello, Joe Clegg, Anthony ‘Sweetstix’ Lewis, Simple Minds’ Mel Gaynor, Matty Brown and many more drumming stars.

Attendance at this year’s event clocked in at 4,211 visitors over the two-day event, up 10% on last year’s show and the biggest London Drum Show attendance ever. The post-show survey concluded that 48% of visitors were first time attendees, and 24% of visitors were under the age of 24, which shows what a great opportunity the show is to encourage new and young drummers. As the event continues to grow, new features such as the Vintage Showcase in association with DrumAttic, Garden Studio and Soundproofing advice, drum micing lessons, Natal’s Be A Rhythm Cover Star and Icons Gallery all proved popular with show-goers.

The Gear Hall was packed with happy punters looking to pick up a great show deal or two and check out mouth-watering gear from major drum brands right down to smaller boutique drum companies.

Show organiser Richard Macey said:

“Having been to the show several times as a visitor I was made up to be involved in the organisation of the event. We were delighted with how the show panned out in terms of artist line-up with simply brilliant drummers covering a broad range of genres and technique – my personal highlight being Jimmy Chamberlin. The opening bars of ‘Geek USA’ made the hairs on the back of my neck stand up! It was awesome to see so many kids in the Gear Hall and the exhibitors did a great job with their stands and show deals – there wasn’t much gear left by Sunday evening! Massive thanks to the drummers, brands and retailers, Rhythm magazine and the visitors who ensured the show was a belter. See you next year!”

Visitors to the show witnessed some jaw-dropping double drumming between Aaron Spears and Kaz Rodriguez, insightful masterclasses from Brit legend Steve White jamming with bassist Damon Minchella, and a brilliant tribute to Buddy Rich in what would have been his 100th year with Ian Palmer, Mike Clark and band. Rhythm tutors were also in attendance giving some inspiring and intimate lessons in the Rhythm Technique Sessions, and visitors took advantage of free lessons with BIMM and ACM tutors on Roland e-kits in the Education Zone.

Feedback from exhibitors has been overwhelmingly positive, with Natal’s Craig Glover telling us it was “the best show we have ever done in the UK”, and Andy Dwyer from ADC Drums commenting that “our stand was a swarm of activity with a complete sell out on Promark by Sunday lunchtime!”

Plans are already well underway to try and top all this in 2018, with dates for next year’s London Drum Show announced as 10-11 November 2018. Thank you again to everyone who helped to make this year’s show such a success – we can’t wait to see you all there again next year!