The MIA is delighted to learn that London Mayor Sadiq Khan has announced a new summer campaign to help support the capital’s grassroots music venues.
The campaign – Sounds Like London – forms part as the mayor’s draft Culture Strategy – Culture for All Londoners.
“Grassroots venues are the foundation of the capital’s successful music industry – they are the places where the stars of tomorrow hone their talent and build their reputation,” said Khan. “These important venues need our support, which is why I’m delighted to announce Sounds Like London – a new summer campaign that will encourage audiences to visit their local grassroots music venue and promote the capital’s emerging musical talent.”
In addition to concerts and events, Sounds Like London will also shine a light on emerging talent and young women in the music industry. The campaign will involve partners including Airbnb and little concert, Boiler Room, Fabric and Music Venue Trust. The full programme will be announced in May 2018.
As part of Sounds Like London, Music Venue Trust are delighted to announce a new series of Fightback London gigs, supported by the Mayor of London. There will be gigs every day throughout June at a whole range of grassroots venues across the capital, and funds raised from these gigs will support the Music Venue Trust’s Emergency Response Service which supports venues at risk of closure. To see a list of all the gigs planned for London Fightback Festival, go to: www.mvtfightback.com/shows
“I have invested more in culture than any other mayor because I believe in its transformative power,” says Khan. “I will continue to support culture and the creative industries and today’s draft strategy sets out an ambitious plan to keep London at the top of its creative game.”