Here’s a great story from MIA member, Andertons, about how their April Fools YouTube video has helped them to raise money for The Teenage Cancer Trust.
We’re pleased to announce that once again we are able to support The Teenage Cancer Trust this year thanks to the generosity of our loyal fanbase. Two guitars were produced under the pretence that Carlos Santana and Slash (Guns n’ Roses) had designed brand new signature models with Fender, breaking decades of industry tradition and loyalty to Paul Reed Smith and Gibson respectively.
The video has now amassed nearly 200,000 views, with dozens of bids being placed on the accompanying product listings. All of the proceeds from the sale of the Carloscaster and Slashocaster have been donated to a great cause.
Supporting The Teenage Cancer Trust
The Teenage Cancer Trust create world-class cancer services for young people in the UK, providing life-changing care and support so young people don’t have to face cancer alone.
Around seven young people aged between 13 and 24 are diagnosed with cancer every day in the UK. The Teenage Cancer Trust is dedicated to making sure they get expert treatment and support throughout their journey.
Find out more about The Teenage Cancer Trust at teenagecancertrust.org
The guitars are actually one of a kind, born out of the Andertons Skunkworks; which is to say they were crafted by our wonderful in-house technicians using genuine Fender, Epiphone and PRS parts.
Both guitars have sold, thanks to our always generous followers! We’re delighted to say we’ve raised £2,000 for this incredibly worthy cause. The guitars are currently on-route to the USA and Scotland respectively.
Both guitars were produced by Andertons Music co. and have no affiliation with Fender, Gibson, PRS, Epiphone, Slash or Carlos Santana.
Here’s the video!