The Westside Expansion Continues


Further to their announcement earlier this month as sole distributor for Martin Guitar & Strings, Elixir, & Sigma in Ireland, Westside Distribution have confirmed that they are pushing on with further expansion plans in the UK.

A key part of this strategy will be enhanced support for bricks-and-mortar stores along with their online presence with a range of appointments in various departments to achieve this goal.

Norfolk based Greig Dunning is moving to a full time role as product training specialist for our retailers, travelling the UK inspiring dealers and staff with the history and creativity behind the brands Westside brings to the UK. Grieg will also be ensuring team members are kept up to date with the very latest product information.

A realignment of the Area Sales Manager (ASM) territories means that Roger Jacobs is now calling on dealers in Ireland & Northern Ireland alongside his Scottish accounts. A new ASM (to be announced) has been taken on to handle the North of England area and Westside are now advertising for one more ASM to cover the Midlands area and complete the ‘Dream Team’.

You can see Westside’s Midlands ASM vacancy and apply on the MIA’s job page:

Westside have already transformed their Marketing & Communications team with Andy Haldane joining in September 2017 and the addition of Stuart Bradley in January 2018 who is now handling Artist Relations for percussion.

If all this wasn’t enough, some exciting new brands will be coming on stream in Q3 and Q4 to further augment the selection of quality product available to dealers in both the UK and Ireland.