Gremlin Musical Instrument Co. and Soar Valley Music Ltd.


As of the 10th September 2018, the product lines previously distributed by Soar Valley Music (SVM) will be distributed instead by Gremlin Musical Instrument Co. (a division of McClelland Music Ltd.) David Ledsam of SVM is joining Gremlin and will lead the combined sales team. Pete McClelland is to continue leading the business as a whole while Chris Rudd will continue to be in charge of Gremlin’s brands and logistics.

Both Gremlin and SVM have been trading since the early 1980s, both have a solid UK and European customer base; both are experienced wholesalers who understand the needs of the retail music trade. SVM carved out a unique niche specialising in World Percussion, at the same time as Gremlin was specialising in Acoustic Strings, Woodwind and Free Reed.

All Soar Valley Music Brands will continue to be available from Gremlin MI Co. alongside Gremlin’s brands. There will be a change of voice at the end of the phone, but there will also be continuity of supply and trade arrangements. David Ledsam will be on hand to provide assistance to the Gremlin office based staff in the short term as well as engaging in considerably more outreach.

This is an extremely exciting project, which will give a much larger catalogue to David and introduce a range of successful educational and traditional world percussion to the Gremlin / SVM offering.

The new arrangement will begin on September 10th 2018, with SVM/Gremlin product being supplied out of the Gremlin warehouse from October 2018 well in time for the run up to Christmas.