Elixir®Strings, the leading innovator in coated guitar string technology, named Krista Krouse as Global Sales Leader. With over 15 years of sales leadership experience, Krista will be responsible for the strategic sales growth of the Elixir Strings business worldwide.
“I couldn’t be more energized to strengthen and grow the Elixir Strings business as we work closely with our valued distributors, retailers/etailers and players. I’m eager to partner with Ute Wana, Regional Sales Leader for EMEA, and other sales associates worldwide in my new role and leverage their strong sales leadership and innovation. Together, we are excited about the future of this
strong brand.” said Krista Krouse, Elixir Strings Global Sales Leader.
Prior to this promotion, Krista was the Americas Sales Leader responsible for strategic sales in North and South America, and also provided oversight to Australia and the Asia Pacific regions. Krista replaces Lou DiPietro, who was promoted to a divisional sales leadership position with W. L. Gore and Associates, Inc., parent of Elixir Strings.