Two fairs at the same time and in the same place! Next year’s Musikmesse and Prolight + Sound will complement each other from the 2nd-5th of April at the world famous Messe Frankfurt Exhibition Centre.
For four days, visitors can discover the entire spectrum of products for the music and live-entertainment sector. Musikmesse and Prolight + Sound are combining their strengths. “The concept for 2019 emphasises the strengths of the two trade fairs: professionalism, internationality and the synergistic effects between the industries represented.” Says Michael Biwer, Messe Frankfurt Exhibition GmbH
From start-ups to key players: Musikmesse and Prolight + Sound support companies of all sizes to ensure perfect presentations. Companies can not only book exhibition space in the halls and on the outdoor area but also be part of the complementary programme of events.
With free admission on all days of the fair, free cloakroom service, guided tours and many other benefits, the ‘Insider’ VIP programme means qualified dealers receive first-class treatment. In 2019, the programme will be extended to include buyers from the entertainment technology sector. Now also part of both fairs is the Matchmaking programme, which brings exhibitors together with visitors of particular relevance to them.
New next year will be a joint Hall for Business and Networking for both Musikmesse and Prolight + Sound (Hall 4.1), which will take the form of an elaborate lounge with a lecture stage and catering zones, all designed to encourage business discussions in a relaxed atmosphere.
The Saturday as part of the fair is not being cut but is changing to a new format with a Business to Customer focus, marketed separately. To be called Musikmesse Plaza, the new event will take the form of a pop-up market with numerous musical events and direct exhibitor sales on 6th April.
The Musikmesse Festival, which accompanies the trade fair for the music industry, is being extended by a day and will present musical highlights throughout Frankfurt for the duration of the show.
Please see this hall plan for further details – Musikmesse and Pro-Light + Sound Hall Plan
The layout of Musikmesse and Prolight + Sound is designed to achieve the best possible concentration of products groups and themes. For the first time, the whole spectrum of audio products will be concentrated in a single exhibition hall. In an area of almost 30,000 square metres, visitors will find solutions revolving around public-address systems, permanent installations, studio and recording. Opened in September 2018, Hall 12 is the optimum setting for the presentation of lighting, stage equipment, entertainment technology and event safety and security systems.
Halls 3.0 and 3.1 spotlight the world of keyboard, percussion, plucked, string and wind instruments, as well as sheet music and equipment. Rounding off the hall layout is Forum.0 for full-range companies and the Congress Centre with educational stands for cover music.
On the new ‘Circle Stages’, exhibitors present event highlights in the heart of the halls. The stages are the ideal setting for product demonstrations, workshops, lectures, receptions or performances by endorsers. The Live Sound Arena is being relocated to outdoor area F10 in the immediate vicinity of Audio Hall 8.0. There, Prolight + Sound exhibitors demonstrate PA and line-array systems under realistic conditions. An area dedicated to instruments for left-handers is being planned for Musikmesse.
In the evenings, Messe Frankfurt will join forces with companies from the sector to hold extraordinary concerts of the Musikmesse Festival on the Circle Stages.
Following their successful premiere in 2018, ‘The Future of Music and Audio Technology’ seminars will be expanded and cover subjects that have a decisive impact on the global music industry, such as artificial intelligence, app integration and wearables for musicians.
The ‘Immersive Technology Forum’ is also being continued. Companies of the event and media-technology sector will provide insights into best practices relating to 3D and spatial audio, virtual and augmented reality, 360° projection and holography.
New in 2019 are the ‘CAVIS – Congress for Audio Visual Integrated Systems’ seminars. They will focus on the growth market of permanent installations and give Prolight + Sound exhibitors the chance to present relevant products and projects.
For more information on exhibiting at Musikmesse and Prolight + Sound 2019 contact:
Sherwood Event Services Ltd
Official Representative of Messe Frankfurt Exhibition GmbH
Tel: 01483 483983