The gift of John Lewis, Elton John and buying a musical instrument


The annual event of the John Lewis Christmas advert has a particular resonance this year for our industry.

If you have not yet seen it, Elton John features, and it is a powerful message about the value of buying a child a musical instrument.

Many MI retailers are already “on the case” in letting their customers know about this important selling opportunity.

Well done to JG Windows, Dawkes, Mickleburgh and Millers Music for already sorting out their marketing!

It should also be noted that others are paying attention… See LIDL’s recent advert below:

Classic FM have published an article with their message about the advert: “Here’s why the new John Lewis Christmas advert is a love letter to music lessons

Keep in touch and let us know of how you are working with this useful and timely advert!