Brits inspired to shop pianos this Christmas, following launch of John Lewis advert


MIA Member Casio have reported a 101% surge in enquiries for their pianos and keyboard!

Casio, one of the world’s most renowned producers of musical instruments including premium digital hybrid pianos, has reported a surge in interest for its piano and keyboard ranges following the launch of the John Lewis Christmas TV advert featuring Elton John. Casio website visits have more than doubled compared to the same time last year, with Brits taking inspiration to shop pianos this Christmas.

With the piano the focus of the festive advert for department store, John Lewis, Brits have been inspired by the tribute to the musical legend Elton John and how his first piano was “more than just a gift”. Since the advert launched on 14th November, visits to the Casio website have more than doubled, surging at 101% – compared to the same period last year.

Stocking an eclectic range of pianos and keyboards, Casio’s website has seen extraordinary interest across all its piano-based products, but with exceptional interest for its collection of digital home pianos and its award-winning Celviano Grand Hybrid piano – both soaring in enquiries.

Head of EMI at Casio, Neil Evans says: “Musical experiences and opportunities is the perfect gift to offer a loved one this Christmas. The John Lewis advert has shined a light on how magical and inspirational the gift of a piano can be. Off the back of this, we’ve seen huge interest in our piano-based products and we anticipate these will feature high on everyone’s shopping list this season. Shoppers are sure to find something that suits their budget from our excellent range of pianos and keyboards.

To celebrate Christmas this year, Casio is running a special promotion for its award-winning Celviano Grand Hybrid digital pianos. Named ‘Silent Practice. Silent Night’, each customer purchasing the piano will receive a complimentary pair of Bose headphones*.

The Celviano Grand Hybrid is designed in collaboration with esteemed acoustic piano manufacturer C. Bechstein, combining full-length precision wooden keys replicating the natural travel and recoil of an acoustic grand piano, but with the added benefits of innovative digital sound technology. The piano is the perfect combination for both new learners and experienced pianists – making it the ideal gift this Christmas.

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