Last year we introduced the world to “Saint” Nick D’Addario, a crusty, but genuinely kind-hearted version of Santa, whose sole mission is gifting gear to some of the hardest working and perhaps most underappreciated musicians in the world – buskers.
What started in subways of New York City has now brought “Saint” Nick to the bustling streets of London spreading holiday cheer to all the street musicians. We captured him again in all his holiday gift-giving glory.
As the world’s leading manufacturer of instrument accessories, we feel that it is important to give back to our community of musicians at this time of the year. D’Addario is recognizing the everyday musician as the heart and soul of our industry, and wishing them well in the new year. Help us spread some musician cheer this holiday season.
Here is the uplifting video in its entirety: