Brittens Music and the Retail Experience

It is a known fact that music shops are facing two dilemmas.  Music education spending is decreasing, and the high street is no longer the shopping destination it once was, as more purchases are being made online. To keep music on the high street, music retailers are having to re-invent themselves.  MIA Member Brittens Music in Tunbridge Wells is doing just that, by growing their web presence, and by developing instore experiences…

We all know the importance of experiential retailing, and turning shops into destinations. Here is an excellent example of how one of our members is turning their shop into a go-to venue for aspiring and accomplished musicians:

As well as running a flourishing Music School, Exam Centre, Instrument Rental and Retail Business, Brittens Music is now running workshops, taster sessions and recitals to encourage more people to get involved with music.

“The Adult Taster Sessions are designed to make learning an instrument accessible to a wider audience and we are currently offering these for free. Our teachers are often available during the day, and it makes sense to offer this expertise to a larger section of society.  We have designed the sessions for groups, which instantly makes this a ‘social’ activity as well as having endless emotional and mental benefits.”  says Andrew Collins, the stores’ owner.

We are offering these sessions in violin, guitar, saxophone, clarinet, flute, harp, ukulele, cello as well as a voice coaching session.

We are also teaming up with ABRSM, to invite all our recent top scoring exam candidates the opportunity to perform in store.

We are continually looking for new ways to turn the shop into a venue for aspiring and accomplished musicians to learn, perform and enjoy the many benefits of being involved with music.

For more details of these events and much more, please go to or search Adult Taster Tunbridge Wells on Eventbrite.

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