If 80% of the population claim they aspire to play a musical instrument, why isn’t our industry more diverse?

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With just under 6 weeks to go until the MIA organised ‘The Future of Our Industry’ event we thought it would be useful to examine some of the headline topics in more detail. Over the coming weeks we will look at each one of the panel topics in turn to give you more of an idea of the direction of the day.

The afternoon will be made up of four topics that each address challenges our industry will face both now and in the future. A cross-section of relevant voices from around the industry will discuss each topic in turn before opening up to the floor for further question and comment. Hopefully we can widen the debate and together learn more about the issues we collectively face.

We will begin with the question that will be addressed to the first panel.

Panel 1: ‘If 80% of the population claim they aspire to play a musical instrument, why isn’t our industry more diverse?’

Moderator, Anthony Short:

“It doesn’t take a lot of research to realise that our industry is not the most diverse. Whether you subscribe to the content that is produced by Resellers or Manufacturers alike, or you pop along to a typical MI store for an afternoon, the one thing you will be sure to encounter is a disproportionate number of White Males over the age of 30. Now, this is nothing new, as long as I have been taking an interest in the MI world it has pretty much all been the same, the problem is; I can’t see why it should be this way.

Have we tailored our offering to that audience or is it the case that the way we represent ourselves makes the outcome somewhat self-fulfilling? If you hold a mirror up to the music-making community then we don’t seem to reflect the diversity of that demographic. Maybe the spectrum of the online consumer is broader, and for all I know, it absolutely is, but if that is so then what can our industry do to better engage with a wider target audience.”

To  find out the views of a cross-section of industry experts, and to have your say, come along to our event:

“The Future of our Industry” will be held on Thursday 16th May 2019 at the Victory Services Club, Seymour St, London, W2 2HF – a 2 minute walk from Marble Arch Tube Station.

We anticipate that this event will be highly attended, so please book now to avoid missing out on a vital event designed to support your business, and inspire you with new ideas to help you to tackle this tough climate.

Tickets including lunch buffet and evening meal are just £49 + VAT for members, and £99 + VAT for non-members. Email clare@mia.org.uk to reserve your place today.

11:30 – Arrival and buffet lunch

13:00 – Welcome and Opening Remarks – Anthony Short

13:30 – Panel 1: ‘If 80% of the population claim they aspire to play a musical instrument, why isn’t our industry more diverse?’

14:30 – Panel 2: ‘Will a bricks and mortar store be relevant to the customer purchase journey of the future?’

15:30 – Break

16:00 – Panel 3: ‘Should the Government have an obligation to support the High Street and if so how?’

17:00 – Panel 4: ‘How can you run a profitable music business in the future?’

18:00 – Summary – Anthony Short

18:15 – Bar opens and evening meal

22:30 – Close

We have a number of people who have already kindly offered to be part of the panels, please let us know if you would like to take part?

Contact paulmc@mia.org.uk

Plus, we have secured a number of hotel rooms at the venue at excellent prices, let us know as soon as possible if you would like one:

£123.75 for single occupancy

£168.50 for double occupancy

Contact clare@mia.org.uk