The ninth annual Learn to Play Day weekend is happening on Saturday 28th and Sunday 29th March 2020. Learn to Play Day weekend will once again offer the general public the chance to have a free ‘taster’ lesson on a range of musical instruments. It also gives your business a unique opportunity to reach new customers…
In 2019, over 100 venues all around the country put on events. We had music shops, orchestras, Churches, rehearsal rooms, community music projects, music services and more… All are very welcome!
The basic premise of Learn to Play Day is to offer free, short taster lessons to inspire new and lapsed musicians and welcome them to our wonderful world of music making. You can be as creative as you like with how you do this.
This is an excellent opportunity to increase awareness and visibility of your shop, or organisation within your local community. You will be amazed at how many people don’t know you’re there!
Never underestimate a parent’s desire for their child to learn or play music, especially if their school does not have a strong music offering. Equally, there are millions of adults out there that used to play and want to start again. But many people are intimidated by music shops (honestly!). Therefore, the knowledge that you are offering free educational, enjoyable activities on Learn to Play Day breaks down the hurdle of ‘getting them in the door’ and is a great opportunity to bypass the far bigger issue – the ‘fear’ of music shops – than you might imagine.
We already have 40 venues confirmed for Learn to Play Day 2020, why not join them?
For LTPD 2020, we are delighted to announce that we will be working with one of the UK’s top marketing agencies, PMW Communications, to help us spread the word about the event and most importantly, help shine a spotlight on your individual events! In particular, PMW will help us with the PR side of the campaign, working with both the national and regional media across the UK. Last year, the organisations involved were delighted to be offered radio interviews, slots on local TV stations and articles in county papers thanks to PMW’s great contacts.
Please note: the sooner you sign up the better! The first press releases will be going out immediately after Christmas. We need you to sign up NOW in order to alert the local and regional press that you’ll be getting involved.
If you’d like to see some previous success stories, check these out:
- Spider Music‘s Learn to Play Day experience – “The best day of the year financially so far”
- KORG UK sees record number of lessons at this years Learn to Play Day.
- Millers Music – The success of the Harmonica Playathon
- Dawkes Music create some brilliant Learn to Play Day success stories!
There are many ways that we can help you to make your event a success, all you have to do is ask. We’ll send you a pack of posters and flyers that you can put up in your local area to advertise your Learn to Play Day event, as well as balloons and other materials to use on the day. Your event will be displayed on our Learn to Play Day map on the website which will be linked to in all press and PR, and we will use our public social media pages to promote and share your posts.
Let’s make 2020 the best year yet!