YouTube ukulele star Elise Ecklund has embarked on her first ever European tour of music stores, performing songs and meeting fans in the UK, France, the Netherlands and Italy. Elise showcased her signature Flight ukuleles and Hal Leonard songbook before taking time to chat and take photos with the audience. Organised by Hal Leonard Europe in partnership with Elise and Flight, places to attend each show were snapped up within hours of bring announced: online influence bringing customers into high street stores…
Elise Ecklund said ‘The tour has been absolutely amazing so far! I have gotten to meet so many incredible people who support me, and they are all so lovely! I’m also super excited that I have gotten to visit cities that have been on my bucket list forever!’
A spokesperson for Flight commented ‘This is the first time ever that a ukulele brand has organised a tour for a YouTuber on such a scale, so we really didn’t know what to expect. We were extremely pleased with the turnout; a lot of young kids came to meet Elise, brought her gifts and got their ukes and uke songbooks signed. At a time when a lot of people say that it is difficult to get kids into music, we feel like we are on a very important mission to inspire the next generation to pick up the versatile and exciting ukulele.’
‘We’re delighted to have had the opportunity to partner with Flight ukuleles for this tour, and to work with such an inspiring musician and communicator in Elise Ecklund,’ added Tom Venvell, Sales Director at Hal Leonard Europe.
‘At Hal Leonard, our goal is to enable lifelong music making for everyone, and both Elise and Flight are at the forefront of this in the way they connect with the next generation of musicians and music lovers through social media. We look forward to lots more opportunities for similar retailer events in future, and continuing to encourage new customers into music stores.’
About Elise Ecklund
Elise Ecklund is a YouTube star from Oklahoma. She started posting guitar and ukulele tutorials around three years ago and has since amassed a large fanbase and currently has 1.51 million subscribers. She partnered with Flight in 2017 and has launched two signature ukuleles as well as a songbook in collaboration with Hal Leonard.
Based in Slovenia and founded in 2010, Flight Instruments manufactures a wide selection of ukuleles crafted in a variety of styles and materials. As the ukulele explosion has grown, Flight has expanded beyond Slovenia and Europe, and is now available around the world. Through collaboration and partnerships with popular YouTubers, Instagrammers, and bloggers focusing on bringing ukulele tutorials to the masses, Flight maintains a strong presence in the social media age.
About Hal Leonard Europe
Hal Leonard Europe is part of the Hal Leonard group of companies – the world’s largest source of music publications, representing many of the world’s best-known and most respected publishers, artists, songwriters, arrangers and instrument manufacturers. Hal Leonard Europe companies publish and distribute an extensive catalogue of printed and digital publications, sheet music, music education resources, instruments, gifts, accessories and pro audio in Europe and around the world.
There are Hal Leonard Europe offices and distribution centres located in Belgium, France, Germany, the Netherlands, Italy and the United Kingdom.