MIA Member Warwick Music Group and DY Music have signed a distribution agreement for Warwick Music Group’s pInstrument range of high-quality plastic instruments, for China and Taiwan. The deal was completed on the first day of NAMM, in Anaheim, California…
Meanwhile, it’s also been announced that sales of pInstruments, including pBone, pTrumpet and pBuzz, have increased by more than 50% in the last year through the partnership between St Louis Music and Warwick Music Group.
DY Music is led by Hawk Yan who also owns the Cool Wind brand and who is well-respected for his entrepreneurial and innovative approach to instrument distribution. The pInstrument range has been selected for its outstanding quality and British design.
The deal will further extend the penetration of pInstruments in the Asian market and is in response to demand for high quality instruments and British design in particular. DY Music will stock the full range of pInstruments including pBone, pBone mini, pTrumpet, pBuzz, pCornet and pTrumpet hyTech – the high quality and affordable trumpet that has won advocates worldwide. The range will also soon include pBugle – a medium bore, Bb trumpet without valves manufactured in recyclable, long-life ABS plastic.
Hawk Yan, founder and CEO of Beijing-based DY Music, said Chinese and Taiwanese customers were increasingly demanding higher quality instruments.
“As the market for brass instruments in ABS plastic increases, Chinese and Taiwanese educators and the public are looking for higher quality and reliable instruments. pInstruments are known to be the best quality instruments on the market in their sector and we are both delighted and excited to offer the entire range of these award-winning instruments that complement our other ranges.
“The British design, and the fact pBone has secured the highest accolade for innovation in Britain, the Queen’s Award for Enterprise, also helps with their positioning as a premium instrument in their market sector.”
Meanwhile, the partnership between Warwick Music Group and St Louis Music, one of the largest distributors of musical instruments and accessories in North America which represents some of the most famous music brands, is also going well. Sales through St Louis Music have increased by more than 50% in the past year. St Louis Music work closely with music retailers to grow strong and mutually beneficial business relationships and promote and support the music industry as a whole.
Mark Ragin, President and CEO of St Louis Music, said that partnerships with brands such as Warwick Music Group and their pInstrument range, are hugely important.
“We are particularly proud to partner with such an innovative award-winning team and wholeheartedly support the work that they are doing to encourage more people worldwide to enjoy and play music together. This is a great journey and it’s reflected in this significant increase in sales of their great instruments,” he said.
Steven Greenall, Chief Executive Officer of Warwick Music Group, said that St Louis Music had a formidable reputation in the market.
“Our partnership with St Louis Music has been a continuous good news story. They are the one-stop shop for more than 3,000 music retailers across the US and partnering with them has given us huge opportunities.
“The team at St Louis Music think like customers and it’s not surprising that their endeavours have enabled the business to become the favoured supplier for full-service school music dealers.”