Watch “Breakfast of Champions” from The NAMM Show


The 2020 NAMM Show kicked off with “Breakfast of Champions”, a NAMM U Breakfast Session hosted by NAMM President and CEO Joe Lamond. Featuring a series of one-on-one interviews, the educational session focused on a concept called “crossroads.”

NAMM have very kindly allowed us to share the video of Lamond’s introduction, where he discusses how the industry has come to a “crossroads of opportunity”, plus the interview segments from interesting industry figures.

In the interviews, you will find out about at the growth of live sound and entertainment technology, retail growth, how to face a crossroads, entrepreneurship, and arts education advocacy.

Joe Lamond says “As we start 2020, I believe we’ve come to what I call an ‘in-between period,’”

“We’re in between conventional automobiles and self-driving cars. We’re in between medicine and new cures that will ensure our kids and grandkids never die of the age-old diseases that plague us. And we’re in between the widespread adoption of artificial intelligence and what that will bring. So ‘in between,’ to me, is the actual definition of a crossroads.”

“And I think it’s fair to say that we’re at a crossroads in the industry, as well, and more than anything else, [it’s] a crossroads of opportunity.”

You can watch all the videos on NAMM’s website here: