Dan Edwards joins Rotosound as new UK sales rep


As the new year brings with it a new decade, MIA member Rotosound are pleased to announce a fresh face joining their sales team. Dan Edwards has recently joined the instrument string manufacturer as Sales Representative for Southern England and the Home Counties…

Dan has worked in the industry for 20 years in retail, distribution and as a player. This experience brings him a 360-degree view of the industry – a factor Dan believes important for building strong relationships and growing business.

The legendary British company’s chairman, Jason How, says, “Dan brings with him a wealth of knowledge and a brilliant energy. 2020 is going to be a great year for Rotosound and we’re looking forward to getting even more strings out to even more players”.

After 45 years with Rotosound, London representative Ron Baker has decided to retire. He has been a huge asset and a great ambassador to the company. Ron’s retirement coincides with South East England rep Roger Channing’s decision to reduce his area to focus more on family and playing commitments.