MIA Member Andertons Music Co. has recently donated a staggering £15,000 worth of guitars to workers of the NHS, Police Service and Fire Brigade…
The free-to-enter competition in support of employees of the NHS, Police and Fire brigade was launched via Instagram on April 9th 2020 with a personalised message from managing partner Lee Anderton.
Workers were instructed to send a private message to Andertons in uniform or with their ID card in order to be entered into a random draw, where 50 lucky winners would be picked at random to receive a free guitar. During the launch video, Anderton called on suppliers to join in and support the initiative by donating additional guitars, and by competition closing, the retailer had secured over 175 guitars, totalling more than £15,000 in value to be delivered.
By close, the competition garnered well over 1,000 entrants and additional support from manufacturers including Fender Guitars, Gibson Guitars, Sigma Guitars, Yamaha Music Corporation, Gretsch Guitars, Ibanez Guitars, Martin Guitars, popular online guitar teacher Justin Sandercoe and Sheffield based IT Company Deeper Than Blue. The initial pledge of 50 guitars now stands well over £15,000 worth of guitars and continuing rise.
In the video, Anderton says “Sincerely on behalf of everyone at Andertons, thank you for what you are doing. I hope we get to give you a free guitar as just a tiny way of showing our appreciation for what you do”.
Since the Surrey-based retailer has had to close its music store for the first time in over 50 years, Managing Partner Lee Anderton turned his attention to helping those supporting us in the UK with their relentless commitment to the health and wellbeing of all of us in the UK.
In addition to the latest act of kindness, below are just some of the examples of work Anderton has been supporting in relation to current World events:
- The #LockdownLicks interactive jam campaign with 100% of YouTube ad revenue from these videos being donated to Help Musicians in support of musicians facing hardship.
- A social media campaign called ‘Elevenses at Andertons’ created in order to support musical artists such as teachers and performers who have lost virtually all sources income.
- A generous donation to local Surrey venue The Boileroom.
- YouTube Live shows with all proceeds being donated to an NHS charity.
To learn more about Andertons Music Co., please visit andertons.co.uk