“Sales of Instruments and Music Gear Are Soaring. Will Quarantine Spark a Renaissance?”


Rolling Stone magazine have written a brilliant article about DIY music creation being on a high. It explores how, with time to spare, musical beginners are diving in by purchasing instruments for the first time and signing up for lessons. This article mentions MIA members Reverb and Roland and Apogee, distributed in the UK by Sound Technology Ltd…

Here are some key excerpts from the article;

Defying the economic downturn, online business is booming for Apple’s GarageBand music software, as well as Sweetwater, Guitar Center, Reverb, and other retailers.

Instrument/gear seller Reverb is seeing success during this period with both new and used musical instruments — with buyers and sellers that range from large brands and local music shops to individual players and famous artists.

“We are seeing extraordinarily high order volumes, outpacing even the amount of orders we see during the busy holiday season,” says Jim Tuerk, the company’s director of business development. “Several of the music shops that sell gear on Reverb have even told us that March was one of their best months ever… Compared to this time last year, searches for music gear are up nearly 50%, with several categories — like ukuleles, MIDI [Musical Instrument Digital Interface] keyboards, and drum machines — seeing search spikes of 100% or more when compared to this time last year.”

Music retailer Sweetwater has also seen a significant uptick in content and product sales from its website. Sweetwater CEO Chuck Surack tells Rolling Stone that the previous seven days were bigger than the week they had after Thanksgiving last year. Sweetwater is getting 500,000 visitors a day — around double what they’d normally see — and they’re shipping about 15-20,000 orders every day, he says.

Moreover, one of the top trends spotted by Guitar Center — where online sales more than doubled following the shelter-in-place mandate — shows that people are taking the opportunity to learn an instrument they have never played before, particularly one that can be learned in a quiet environment from home. Guitar Center says the entire acoustic guitar category is on fire, and ukuleles are particularly hot. They’re also seeing beginners of all ages, noting an increase in students both in the 11-to-15 age range and the above-40 group.

Registrations for Roland’s live online product training sessions, Roland Cloud Academy have far surpassed session capacity, resulting in Roland adding more courses and expanding the products covered to meet demand. The free program helps all levels of musicians get personalized live instruction from Roland’s product experts in small online classrooms of 10 to 15 students per class.

We recommend that you read the full article here: