Source Distribution announces back to work support for their dealers


MIA Member Source Distribution have announced back to work support for their dealers, designed to get retail staff and stores up to speed as quickly as possible. Here is a letter from Darren Power, Director of Sales & Marketing…

Dear Dealers,

First of all, thank you very much for your continued business during the lockdown period. Over the last couple of weeks, we have turned our attention to how we can best support your business once the doors start to open on your stores and furloughed sales staff return to the front line. Please see the below points of note, all of which are designed to get your staff and stores up to speed as quickly as possible:

  • Google Docs link with the latest Source product updates: We will shortly be sending out the link to a Google doc that will advise on the 15 new products that have been launched since lockdown began as well as some other relevant information. Content will include new product key features and benefits, new product movie links, RRP, current consumer promotions, new marketing content, training webinars and so forth. We intend this document to act as an information hub for those coming back off of furlough to get to what they need to know quickly.  The document will remain live whilst we come out of lockdown over the coming weeks and months and will be updated accordingly.
  • Point of Sale: We have POS ready and waiting please contact your Area Manager as and when.
  • Store Re-Launches and Promotions: We are here to help your store business get back on its feet, so when the time comes please ensure your Source Area Manager is in tune with your plans and we will do all we can to help you.

Source will continue to invest in marketing and promotional programs for our brands and we are doing our utmost to secure extra stocks on popular lines. We have worked very hard on keeping our service levels up to scratch and hopefully, you have not seen too much of a difference. Naturally, as we come out of lockdown our logistical efficiencies will continue to improve.

Once again thank you for your custom and we look forward to continuing to work successfully with you in the future during and throughout these unique times.

Kind Regards,

Darren Power
Director of Sales & Marketing