MIA Member One Man Band is celebrating 25 years in business this week – following some significant changes since it started back in 1995. In the age of the internet stores, the business has proven that adapting to change is the key to success…
One Man Band is an independent music shop based in Banbury, Oxfordshire. We are proud to have them as a member of the MIA. To celebrate 25 years in business, One Man Band did an interview with their local newspaper; The Banbury Guardian.
Here are some excerpts from the article, look out for a mention of how an MIA conference sparked new ideas for this retailer!
Managing director David Cooper said: “It’s been an amazing 25 year journey and the input of the staff over the years has helped us adapt to the changing climate. Many of our current team have been with me for between 15 and 20 years sharing the enjoyment and seeing the growth and success of our business unfold”
The business has gradually grown and the store expanded into bigger premises twice, stocking over 250 guitars, 30 flutes, saxophones and clarinets, 10 different drum kits, and all the Yamaha digital pianos and keyboards.
But, as the internet developed, the store then began to experience a decline in business as people’s buying habits changed – and in 2014 David and store manager Chris Hammond went to an MIA trade conference at Whittlebury Hall to look for new ideas.
One of the speakers emphasised how being found on the internet was very difficult and videos were a great way to get you found due to Google putting them to the top of the results page as people loved watching videos rather than reading text.
This was the turning point for the store and David and Chris set about developing ideas for videos and decided that offering help and advice on getting the best out of top-end keyboards would be a great way to engage with new customers.
You can read the full article on The Banbury Guardian’s website: www.banburyguardian.co.uk/business/how-popular-banbury-music-shop-has-celebrated-25-years-success-adapting-change
To see some of the videos that One Man Band have produced, you can visit their YouTube channel here: www.youtube.com/onemanbandbanbury/videos