- Thames Distribution appointed as exclusive distributor for U.K and Benelux
- Partnership with Jam Industries set to expand Meters’ retail presence in U.S
Meters Music, (by MIA Member Ashdown Music), the British music and audio innovator, has partnered with Thames Distribution and Jam Industries to develop its retail presence across the U.K, U.S and Benelux. Having launched its flagship aptX HD wireless headphones earlier this year, the OV-1-B-Connect and its brand new gaming headset, Level Up – this strategic business move will open new retail doors across the focus territories, supporting the growth plans for the premium, audio company.
Appointed exclusively to handle the U.K and Benelux regions, Thames Distribution will provide Meters with new channels to distribute products to, launching its key products into the UK market as well as Benelux. They will be executing a thorough plan that will develop the audio brand’s presence, that is both commercial and strategic.
The new venture with Jam Industries will see the development of a retail strategy to support the growth of Meters across the U.S. Their unique distribution network, paired with local expertise will help to attract new customers focusing on not only current products, but also a catalogue of new innovations due to be released.
Both partnerships will provide Meters with access to new retail partners across the U.S, U.K and Benelux. With a deep-rooted understanding of consumer electronics and audio-based products, the new retailer partners provide the perfect platform to launch Meters’ new range of cutting-edge products – not only for its flagship OV-1-B-Connect headphones and Level Up gaming headsets, but also a pipeline of new products due to launch next year.
Mark Gooday, Founder & Managing Director of Meters Music, said: “We are excited to announce our new business partnerships with Thames Distribution and Jam Industries. The retail strategies we now have in place will help Meters launch into these key markets, developing our customer base, but also support the ambitious expansion plans we have. With our outstanding products released – and more in the pipeline – we are geared to become a globally recognised, premium audio brand.”
Paul Collins, CEO of Thames Distribution, commented: “Thames are delighted to announce the exclusive partnership with Meters Music across the U.K and Benelux. We are both excited and proud to bring Ashdown Engineering’s Meters Music sound pedigree, which has been developed through years of collaboration with great artists and the music industry to this point. The launch in the U.K and Benelux of a truly immersive audio experience – where innovation meets professional sound engineers – is set to deliver a range of Bluetooth and gaming headsets that will transform the users’ experience.”
Introduced earlier this year, Meters launched its flagship headphones, the OV-1-B-Connect. It features both wireless aptX HD Bluetooth technology and a high-quality active noise-cancelling (ANC) function – creating both optimal ease-of-use and state-of-the-art sound performance. Its signature design is the fully functioning VU meters positioned on both sides of the headphones.
Level Up, launched only recently, is a high-performance audio innovation offering gamers a lightweight headset that is both comfortable and durable – designed for the serious gamer in mind. Delivering a fully immersive and impressive, virtual 7.1 surround sound performance – and equipped with a detachable microphone – Level Up will provide gamers with the highest quality sound experience, allowing them to step even closer to the gameplay experience.
Ashdown Engineering, the team behind Meters Music, are manufacturers of guitar and bass amplifiers, and have supplied music stars such as Sir Paul McCartney, U2, Foo Fighters, Biffy Clyro, System of a Down and many more, for 25 years. Experts on bass performance, Ashdown has created high-performance audio innovations – two truly exceptional pairs of headphones.
2021 will see a range of exciting product releases from Meters, offering unique headphones and audio products which bring together lifestyle and audiophile aspirations into one incredible package. For more information, please visit www.metersmusic.com.