Believe in Music Week Attendee Calendar


Get ready to maximise your experience at Believe in Music Week with the following attendee overview:

Happening Now!


Register for you free here –

NAMM members can use the  members-only invitation system to send an invite to you and your team to register and receive the latest information on the upcoming event.

Invite your customers

You can also utilise the members-only invite system, with list upload and personalised message options, to invite your customers to attend the new online experience.

The Marketplace is Open! – Book Meetings and Connect with Other Attendees

On January 11, you will receive a personalized login link sent to the email you registered with, with instructions on how to access the platform. The Marketplace will become visible to all attendees, so be sure to start exploring and familiarizing yourself with the platform, as well as meet and chat with other attendees. NAMM members, buyers and media will be able to book meetings with brands.


  • Start building your event by bookmarking companies, sessions, and anything posted on the brand pages.


  • Brand Page Chat and Attendee-to-Attendee Chat will be turned on, but expect some delays in responses during this pre-show period

January 18

Content begins with NAMM Foundation sessions

Brand events/sessions begin

January 20

Product Preview

Featuring a dynamically produced compilation of videos from innovative companies, highlighting new products through demos, spec videos, and interviews.

Global Livestream

Believe in Music Week will feature a day-long video stream on January 20 highlighting the rich diversity of musical performances from around the world, with more than 40 emerging and established artists from 23 countries and six continents joining together for 12 hours of livestream concert performances.

January 21–22

NAMM sessions / education begins

All Believe in Music TV channels premiere (Gear, Artist, Believe)

January 23 – February 28 – Follow-up

Select content will be available through the end of February, so you and your team can go back and review brand and products, education and training sessions, along with content to inspire.

Questions? The team are there to help at

Don’t forget to download the mobile app!