Believe TV is live today from 5pm to 1am UK time, hosted by NAMM President and CEO Joe Lamond and producer/co-host of Pensado’s Place and and industry veteran Herb Trawick. Believe TV features can’t miss programming live from the studio.
You can view the full Believe TV schedule here.
Friday’s Believe TV highlights:
5:35 PM – Live Musical Performance by John Mayer
8:00 PM – NAMM Foundation’s Grand Rally for Music Education
10:00 PM – TEC Awards: A 35-Year Retrospective
11:00 PM – Yamaha Presents: The Sound of Us, a Chris Gero Film
Plus, on Monday at 6PM UK Time – Best in Show!
Don’t miss out on your next best-seller! Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a group of industry experts for “Best in Show.” They’ve shopped the far corners of the NAMM Believe in Music marketplace to bring you their top picks for 2021. Discover the products, services and technologies you’ll want to know about in the new year. All brands participating in Believe in Music qualify, and judges find their picks by shopping the brand pages. Also, if you’re a brand, make sure to check out “Best in Show.” You might just be a winner…!
Register and find out more here