Believe TV Schedule – Friday 22nd January


Believe TV is live today from 5pm to 1am UK time, hosted by NAMM President and CEO Joe Lamond and producer/co-host of Pensado’s Place and and industry veteran Herb Trawick. Believe TV features can’t miss programming live from the studio.

You can view the full Believe TV schedule here.

Friday’s Believe TV highlights: 

5:35 PM  – Live Musical Performance by John Mayer

8:00 PM – NAMM Foundation’s Grand Rally for Music Education

10:00 PM – TEC Awards: A 35-Year Retrospective  

11:00 PM – Yamaha Presents: The Sound of Us, a Chris Gero Film

Plus, on Monday at 6PM UK Time – Best in Show! 

Don’t miss out on your next best-seller! Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a group of industry experts for “Best in Show.” They’ve shopped the far corners of the NAMM Believe in Music marketplace to bring you their top picks for 2021. Discover the products, services and technologies you’ll want to know about in the new year. All brands participating in Believe in Music qualify, and judges find their picks by shopping the brand pages. Also, if you’re a brand, make sure to check out “Best in Show.” You might just be a winner…!

Register and find out more here

In case you missed it – NAMM In Memoriam Industry Tribute 2021

The NAMM Tribute is created in honor of members and music industry friends who passed away in 2020 and early 2021. This Tribute was shown for the first time virtually at NAMM Believe in Music Week on January 21, 2021. Here’s the video, in case you missed it: