Believe TV Schedule – Thursday 21st January


Believe TV is live today from 5pm to 1am UK time, hosted by NAMM President and CEO Joe Lamond and producer/co-host of Pensado’s Place and and industry veteran Herb Trawick. Believe TV features can’t miss programming live from the studio.

You can view the full Believe TV schedule here.

Note: Don’t worry if you can’t stay for the whole time, the Believe TV channel will be repeated throughout the timezones, so check in again tomorrow morning and catch up on what you’ve missed!

Here are some of the key performances, interviews, tributes and events happening today:

5:05pm – Live Interview With Garth Brooks 

7:30 PM – Performances From Around the World, Featuring Joe Lamond and Betty Heywood 

8:30 PM – How to Level Up Your Virtual Communication With Scott Stratten 

10:00 PM – Worldful of Pianos 

10:30 PM – NAMM Industry Tribute  

11:00 PM – Top 100 Dealer Awards 

Plus, look out for some UK people and companies being presented with awards this week: 
  • Martin Audio Ltd will be presented the NAMM 50 year Milestone Award during the NAMM Milestone Awards on Thursday at 5pm UK time – find out more and register to attend here
  • British guitarist, author, publisher, and founder of Classical Guitar magazine Maurice Summerfield and former MIA Chief Executive Paul McManus will be presented the 2021 Believe In Music Award on Friday at 5pm UK time – find out more and register here