Ashdown Engineering announce new team!


As they approach their 25th year in business and their 25th year at The NAMM Show, MIA Member Ashdown Engineering has appointed Daniel Gooday as Managing Director. Daniel will be taking over from Mark Gooday. Having been promoted from Marketing Director, Daniel will continue the family legacy of running Ashdown Engineering with a brand new and robust plan to drive the company forward globally. Ashdown have also today announced a new Sales Director and a new full time Marketing team.

Ashdown Engineering appoints Daniel Gooday as Managing Director

Stepping into his new role, Daniel will offer a reinvigorated approach to the business with youthful focus that will be applied to all areas. New responsibilities will be to oversee marketing, sales, product development, logistics and assist a team to fuel the growth of Ashdown. The new ambitious growth plans laid down will see an effort to grow retail channels overseas, with a focus on new priority markets such as the U.S.

Having joined the family business in 2002 straight after leaving college, Daniel has grown with the company and developed a skillset that will be vital for the continued growth of the business. Daniel boasts expertise in business development within overseas markets through sales, having held this responsibility during his career. Throughout his time at Ashdown, Daniel has played a crucial role in artist relations – specifically developing that side of the business in creating closer and more meaningful relationships with artists such as Biffy Clyro and System of a Down – who are important customers and advocates for Ashdown.

During his time within Ashdown, Daniel has been instrumental in not only business development but also onsite with clients and ensuring the supply and performance of products for global events and artists. One highlight includes Live 8 – a string of benefit concerts that took place in 2005 which saw the Ashdown team onstage with artists such as Sir Paul McCartney, Pink Floyd, Razorlight and many more. Other highlight events include Black Sabbath’s The End Tour, which again saw Ashdown side by side with the artists assisting them with full product support.

Daniel Gooday, Managing Director of Ashdown Engineering, commented: “It’s brilliant to follow in the footsteps of my father and continue to develop the growth of Ashdown with a focus on not only within the UK, but worldwide. Our goal has remained the same – to provide musicians with world-leading and state-of-the-art instruments to enable what artists do best, play brilliant music. I’m looking forward to working with the team in my new role in achieving the new ambitious growth plans we have set out.”

Mark Gooday, added “We are absolutely delighted to appoint Dan as the new Managing Director of the company. Having worked in the bass industry for 40 years – 25 of those at the helm of Ashdown – the time has come to step down and hand over the future of the company to Dan. There is no better person to lead the company. He has unrivalled insight, experience and expertise to help propel the company globally.”

Stepping down from his role, Mark Gooday will be focusing on Meters Music – a consumer-focused company derived from Ashdown Engineering which produces innovative and high-quality headphones. However, Mark will remain part of the setup at Ashdown Engineering within an advisory role.

Ashdown announce a new Sales Director and a new full time Marketing team.

Ashdown Engineering are very pleased to announce the appointment of Chris Bates as Sales Director for Ashdown.

Chris will be in contact with you shortly on all matters of sales, with a focus on dealer and distributor support, with web, social media and PR being the driver in today sales in a BIG way.

Chris joins back with Ashdown  after 2 years out of the industry. Chris will be supported in Sales with the appointment of a new full time Marketing team including the appointment of Nick Oliver as Creative Director and Joe Branton as Marketing Director. Both are looking forward to the challenge ahead.

Chris Bates – Sales Director 

Well…. Chris has been involved with us since almost day 0 with his extensive knowledge of the industry and the working of our company Chris takes on the role of global sales director with the task ahead to grow and maintain sales to a significant level. Chris will be the point of contact for all sales related relationships from dealers to distributors.


Nick Oliver – Creative Director

Nick has been part of the team on and off for the past 10 years or so… Now joining the team full time to offer a whole new world of content and structure to our ever growing collection of media including product artworks, user manuals, web images and much more.


Joe Branton – Marketing Director

Joe has been part of our team since last summer and has grown our social presence significantly… Joe takes on the new roll of Marketing director to oversee our marketing plans ensuring customers around the world have the right tools to make the sales. Joe will be coming down to start with at least once a month for the day and then working remotely for the rest of the time. Joe comes from a retail background which brings a wealth of knowledge to the team. His award winning pod cast Guitar nerds is the most listened to guitar podcast across many of its distribution networks.