Women in MI: Lara Jaggon, Advertising Sales Director of Music Titles at Future Plc


Lara Jaggon runs the Music Making commercial division at Future Publishing. Here, we find out about Lara’s journey in the MI industry, her long-term goals, her inspirations and more…

Q: What was the last gig that you attended before lockdown, and who has been your new favourite artist discovered through lockdown? 

The last gig I attended was actually at NAMM 2020. I was lucky enough to attend the Gibson party where I saw legends like Slash and Billy Gibbons playing alongside incredible women like Lzzy Hale and Celise. I was blown away by some of the new talent too, like Ally Venable from Texas. Through lockdown I’ve mostly been listening to what my daughter Maya has been playing off of YouTube (!) but I’ve really been enjoying following Mary Spender on Instagram and new artists like Yungblud. Riz Ahmed, the actor, brought out a brilliant album just at the beginning of lockdown which had a powerful video (The Long Goodbye) which I encourage everyone to check out. It won the Digital Marketing Masters competition we recently ran on Music Week, collaborating with Facebook.

Q: Tell us a bit about your journey so far in the MI industry? 

I’ve been working at Future plc for 15 years and I have been operating within the MI industry for the last 8 years.  Even as recently as 3 years ago there were very few women within our industry and whilst there’s been an increase I feel we would all benefit from having a more inclusive and diverse workforce.

I have been very fortunate to have been mentored by my manager Clare Dove, who has years of experience in the industry and has been a true inspiration and role model to me and many others.

I am very proud to be working at Future because I feel they are leading the way in promoting equality.

Q: What are your long-term goals?  

To gain global experience in my industry and widen my network to help keep ahead of all the new developments in this dynamic and constantly-evolving industry.

Q: Who inspires you? 

Maya Angelou – my daughter’s namesake. A powerful inspirational woman who strived to be heard and never gave up, even in the face of adversity.

Q: What is your ‘why’? 

My daughter; she is my ‘Why?’.  I want to lay the foundations and be a positive female role model in her life, so she will know and understand, as I do, that you can achieve anything if you’re prepared to work hard and create your own opportunities.