Women in MI: Sorcha Stenson, Customer Experience Manager at Millers Music

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Here, we talk to Sorcha Stenson, Customer Experience Manager at Millers Music in Cambridge. We find out what motivates Sorcha, and why she is so passionate about the importance of a positive customer experience…

Q: What was the last gig that you attended before lockdown, and who has been your new favourite artist discovered through lockdown? 

The last gig I attended before lockdown was a birthday surprise for my mum, I took her to see Gabriel at the Cambridge Corn Exchange in January as she is a BIG fan, to see the joy on her face and singing all the words, dancing with our glasses of wine and enjoying the music with a big crowd of people was amazing, little did we know it was going to be the last for some time! I have discovered so many artists during lockdown, I have a speaker in every room in the house so music is always playing! I will say I have revisited my love for the classics such as Fleetwood Mac and The Smiths a lot over lockdown. NEIL FRANCES are my absolute favourite new discovery, they even dm’d me on Instagram, crazy fan girl moment for sure!

Q: Tell us a bit about your journey so far in the MI industry? 

Where do I even begin? When I came into the industry in September 2018, I didn’t know just how exciting the industry was until I was in it. Being in customer experience, I talk to a lot of people on a day-to-day basis, and hearing people’s musical stories and journeys are amazing, the impact music has on people is magical. I have made some lifelong friends in the industry simply through the love of music, how amazing is that? Out of all the industries I’ve worked in, I can say hands down, this is my favorite. Geeking out to music on a daily basis? No brainer. Millers Music has such a vast range of customers which is amazing, you can be talking to someone about a ukulele one minute then 10 minutes later talking to someone else about a baby grand! So interesting and I love it!

Q: What are your long-term goals?

This question would have been very different if asked before March 2020, my long-term goals have totally changed. As soon as life returns to normal I will be going to as many gigs as possible, big or small! A little gig at a local pub with the girls on a summer evening sitting back, having a drink and enjoying the music, or in a field full of people watching your favorite bands, I’m there, give me the tickets! Now more than ever, we need to support the musicians in our industry, I cannot put into words how badly I can’t wait to do this again.

Q: Who inspires you?

So many people inspire me on a daily basis, however, if I was to choose just my celebrity inspiration, it would have to be, Queen Bee, Beyonce! Dangerously In Love was the first album I bought when I was 8 or 9 years old, I saved all my pocket money up and remember making my Irish grandmother listen to it (who is a country and western gal) let’s say she wasn’t a fan! But I remember feeling so proud that I bought my first ever CD, If someone told 9 year old me we were going to see Beyonce live you would get the exact same reaction from 26 year old me today! She was the first artist I fell in love with, came up with dance routines with my friends (thank goodness TikTok or Snapchat wasn’t around then) to dancing to her music in clubs in recent years. I not only admire her music, but I also love the fact she is a businesswoman and a mother and still does what she does.

Q: What is your ‘why’?

My why is to help people. It doesn’t matter who you are, if you come to me for help and I can offer it then I will. I use this mentality every day in my job at Millers, why am I here every day? To help and inspire people to play music! It’s the best personal reward knowing you have taken time to help someone and potentially better their life, that means so much. This is why I am in customer experience, to ensure whoever contacts us has the best possible experience they can and know they are being looked after. The same goes for my colleagues, I try to inspire them to do the best they can and get that feeling of satisfaction when they get great feedback from a customer because they did all they could to help! At the end of the day, this is why we do what we do! I carry this moral throughout every aspect of my life, help, and guide wherever possible!