MIA backs ShopKind campaign


The UK’s biggest retailers, the Home Office and independent charity Crimestoppers have launched a new and timely campaign urging the public to ShopKind as increasing numbers of shops reopen across the country.

We are lucky that in our industry we have the pleasure of dealing mostly with enthusiastic customers who are supportive of what we do, but we’ve all had the experience of dealing with someone who proves to be more challenging in their behaviour.

Abuse and violence towards shopworkers is a bigger problem than many people might think, with at least 400 shopworkers abused every day.   The MIA is backing the #ShopKind campaign in solidarity with the wider retail sector, and to remind our members that if you do experience abusive behaviour you should report it.

The ShopKind campaign emphasises that we should all treat workers and also other customers with respect, kindness and gratitude.  The campaign is backed by the Home Office and supported by major high street names like Tesco and Boots, as well as the nation’s independent shopkeepers and the shopworkers Union USDAW.

The ShopKind campaign is visible across high streets and social media, and if you would like to get involved you can find out more, including downloadable point of sale and social media materials, here.