The North American Guitar to launch new magazine for the high-end guitar market as it focuses on helping players ‘buy, sell, play and love’

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The North American Guitar Connoisseur’ will launch across all App Stores in April, 2021, and feature brand new interviews, reviews, columns, and features—as well as TNAG videos, sessions, podcasts and news all in one app

Nashville-based guitar retailer and home of the world’s finest guitars, The North American Guitar (TNAG), are to launch a brand-new digital magazine aimed squarely at the high-end guitar market. Launching in April, 2021, ‘The North American Guitar Connoisseur’ will offer readers an exploration of luxury from the worlds of bespoke guitars, luthier-built steel-string instruments, vintage and rare, as well as the very best in lifestyle content.

Exclusive interviews with the biggest artists

Leading the launch issue of ‘The North American Guitar Connoisseur’ is the recording-breaking bluesman, and true guitar connoisseur, Joe Bonamassa. Speaking exclusively to TNAG Connoisseur, Bonamassa documents his guitar journey from teen prodigy to guitar hero, as well as tips and tricks for sourcing and buying vintage Les Pauls. Joining Bonamassa in launching TNAG Connoisseur is fellow aficionado, Jason Isbell, who takes us on a vintage voyage through guitar town. Hank Marvin talks about an enduring legacy like no other; Vince Gill opens up about his vintage Martin collection; Carlene Carter talks about carrying the torch for country music’s first family; Larkin Poe speak of their love for roots music; and Molly Tuttle reveals secrets to her clawhammer guitar techniques.

The best columns, features, and finest guitars

Elsewhere, Rene Martinez starts his multi-series biographical column taking us through his career as guitar tech for the likes of Stevie Ray Vaughan, Prince, Santana, and John Mayer. Richard Hoover speaks about the sweet sound of Santa Cruz, Waddy Wachtel talks about being the world’s most in-demand sideman, Jimmy Webb digs deep as we go behind the hits in Songwriter’s Circle, we unearth the history of Maybelle Carter’s ’28 Gibson L-5 in the Vault, Fender’s Master Builders take us on a tour of the ‘Dream Factory’, treasures from ’59 are unearthed as we look at the most revered electric guitars, and we talk to photography legend Danny Clinch in our lifestyle section about shooting Springsteen, Cash, Young, and Dylan. Regular column content from Julian Lage and Laurence Juber will ensure readers get the latest advice on playing, recording, and rehearsing. Reviews and build threads of the finest electric and acoustic guitars the world has to offer complete the line-up of content.

Available to download on all App Stores

Readers will be able to get the first issue from all digital app stores in April, 2021. TNAG Connoisseur’s application will be free to download and then each issue will cost $6.99 or $29.99 for a 12-month / six-issue subscription. The application will be a departure from the archaic PDF replica content digital magazine applications offer today. Giving readers the truly immersive digital experience of a native application, the TNAG Connoisseur app will showcase the latest issue of the magazine as well as all of the content available from The North American Guitar including news feeds direct from their Nashville showroom, video features and sessions from all their players, as well as all of their Talking Guitar podcasts. A feature-packed content application for lovers of everything high- end guitar—and the true home of the world’s finest guitars and their players.

Buy, sell, play, love

The North American Guitar Connoisseur is the latest product to come from The North American Guitar and marks the next step on their journey to capture the complete high-end guitar playing lifecycle: players can buy their dream guitar from the world’s finest collection at TNAG, sell instruments on their Exchange marketplace, learn to play the guitar with the latest Academy courses, and now enjoy and love their instrument with The North American Guitar Connoisseur.

The North American Guitar Connoisseur launches in April, 2021. You can sign-up so you don’t miss out here: www.tnagconnoisseur.com

For advertising enquiries: anna@thenorthamericanguitar.com
For editorial enquiries: connoisseur@thenorthamericanguitar.com