The New MIA Board

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We are incredibly excited to announce an update to our board membership!

During March 2021 we put out the call for new directors to join the MIA board. This recruitment drive formed part of our ongoing efforts to create effective organisational change and set us up to achieve our vision of making musical instruments, music technology and music learning accessible to everyone in the UK. In addition to running a news story, advertisements were placed online and shared via our key social channels – including LinkedIn.

We were overwhelmed with the response and impressed by the quality of all applications.

The selection process was run via the MIA Accessibility committee, using a non-bias, fair and transparent system based primarily on skillset and motivations. A group of shortlisted candidates were then asked for informal video interviews as a final stage of the process, before the final selection was decided upon via a unanimous vote during the May Board Meeting.

We are very pleased to therefore share with you our fresh new team! Please read on to meet and learn a little more about each member who will form a part of your new Music Industries Association Board.

Steven Greenall (Chair)

Name: Steven Greenall
Title: CEO
Company: Warwick Music Group

Why did you want to be on the MIA board?
Like many in our industry, our love and passion for music transcend the work we do in our individual roles or companies. For me in particular the challenges of providing equal opportunities in music education was the key reason I wanted to join the MIA Board.

What is your (brief) industry experience?
Out of university I ran a music-based non-profit in the US for ten years. After being headhunted as an investment director in venture capital I returned to the UK in 2007. At the same time, three of us came together to develop pBone, the world’s first plastic trombone, and I became the full-time CEO of Warwick Music Group in 2013 now working alongside an amazing team who are focused on making the joy of music accessible, sustainable and fun.

What has been your proudest work moment to date?
Warwick Music Group have been fortunate to be recognised for its innovation many times, but the proudest moment was standing in the Music Room at Buckingham Palace, talking with HRH The Prince of Wales and receiving our Queens Award for Enterprise (Innovation) in 2019.

What special skills do you bring to the board?
As the MIA board chair my priorities are supporting our new and talented executive team, ensuring that the MIA board is working effectively but most of all ensuring that the board is strategic, looking up and beyond the 12-month horizon and discussing the real issues and challenges our industry, our members and ultimately our consumers of today and tomorrow will be facing and why they matter to us.

Who is your favourite artist / album / comedian
Putting aside an unfortunate Shakin’ Stevens album segue, Dire Straits Brothers in Arms was my first proper LP. I would lay for hours listening to all the different sound textures completely mesmerised. Hearing trumpets and saxophones on a rock album was hugely inspirational to a young brass player.

Fiona Pendreigh

 

Name: Fiona Pendreigh
Title: Head of Plymouth Youth Music Service
Company: Plymouth City Council

Why did you want to be on the MIA board?
I believe it is critical that across the music education sector we can all work collegiately. I know that the MIA and many of its members and suppliers have great links with hubs and all partners within them – and I hope to help with this.

What is your (brief) industry experience?
A very long time ago I worked at Bill Lewington in Shaftesbury Avenue. A few years later my family had a music shop in Barnet; McDougall’s Music.

What has been your proudest work moment to date?
Leading one of the twelve pilots for Wider Opportunities; my planning then went to all schools in England. Also leading one of the five pilots getting Music Education Hubs up and running, being on the evaluation team and then submitting our report to Darren Henley.

What special skills do you bring to the board?
I am a teacher and adviser and have worked in a range of schools and education settings over the last 40 years.

Who is your favourite artist / album / comedian?
Hoagy Carmichael for the blissful melody lines, Louis Jordan for the amazing stories in his songs that still ring true today, Sam and Dave and others for funk and soul (and dancing!).

Olivia Wild

 

Name: Olivia Wild
Title: Director
Company: Windology Music

Why did you want to be on the MIA board?
The Music Industries Association provide a wealth of guidance to the industry, catering for our multifaceted needs. I think it is so important to keep our eyes open to the changing environment around us so that we may adapt, overcome, and prosper. An effective way of achieving this is to engage with the people who breathe life into the everyday workings of our sector. With the MIA as our representative, I want to be a part of the next crucial chapter, playing an active and progressive role, contributing my experience, and harnessing the experience of others.

What is your (brief) industry experience?
For the last 10 years, I have been immersed in the MI industry, predominantly from a retail management perspective, firstly with Howarth of London, Woodwind Specialists; and then with Windology Music Ltd, Woodwind & Brass Specialists.

I am also a Trustee for the National Concert Band Festival, a charity close to my heart, that celebrates and promotes the activity of symphonic wind bands and jazz bands across the UK.

As an active musician, I am a saxophonist and clarinet player, currently serving in the Army Reserve performing on engagements that have national significance.

What has been your proudest work moment to date?
Launching my own business in the last 12 months has been a particular proud moment. I am always learning by being presented with new challenges, which enables me to continually revaluate my perspectives of the industry.

What special skills do you bring to the board?
I can strongly represent and offer insight into the challenges and issues that MI retailers face, both from the perspective of an established strong retailer, and that of a new company, formed in the midst of the most up-to-date business environment there is.

Additionally, I am photographer and web designer and have a specialism in digital marketing for business after being an earlier adopter of the media-form in its infancy.

Who is your favourite artist / album / comedian?
An impossible question to answer succinctly… like most musicians, my musical taste spans a huge range. I suppose a combination of prog related bands such as Frost* (Milliontown in particular) with a contrast of modern wind band repertoire (no orchestral transcriptions allowed) and little Danish Folk for good measure would sum me up.

Martin Holland-Lloyd

Name: Martin Holland-Lloyd
Title: Owner
Company:Rattle & Drum

Why did you want to be on the MIA board?
I wanted to be on the MIA board to add the voice of the smaller retailer, to try and relay issues on the ground and help to create and distribute solutions. We and many others like us are the final link on an instruments journey from creation to ownership and the link between inspiration and ownership.

What is your (brief) industry experience?
Kev Morley and I started Rattle and Drum in 2001 as a drum specialist renting a room in an Academy of sound Store, we now own and run that store in its entirety as a ‘Rock and pop’ style instrument shop and teaching facility.

What has been your proudest work moment to date?
There are so many, but I would say renovating the old flat above the shop and opening it as a teaching school.

What special skills do you bring to the board?
Hopefully an enthusiastic but realistic view of the industry from a consumer facing point of view. My strengths in the business are more financial and systems based, (how to make everything work together) but as with all small businesses I have to do everything.

Who is your favourite artist / album / comedian?
Please don’t groan or roll your eyes! Favourite Artist Genesis / Favourite album Brave by Marillion / Comedian, difficult but I think Billy Connolly in his prime has made me laugh the hardest!

Manon Dave

 

Name: Manon Dave
Title: VP Product
Company: EF Education First

Why did you want to be on the MIA board?
As somebody who is passionate about music, technology, and education, I’ve always felt aligned with MIA’s vision of making musical instruments, tech, and learning accessible to everybody. When the opportunity to join the board arose, I was immediately excited to contribute and help to make that vision a reality in the coming months and years.

What is your (brief) industry experience?
I’ve spent over a decade in the music industry, building music tech products, and writing / producing music for major and independent artists. I’ve led product development for companies such as Native Instruments (MASCHINE) and ROLI (Seaboard RISE) and have most recently been building audio-based language education products for EF Education First.

What has been your proudest work moment to date?
Seeing three of the products I worked on in Apple stores around the world at the same time was pretty amazing. It’s very rewarding to see people discovering and engaging with something you’ve created, but to see it in that environment was pretty special.

What special skills do you bring to the board?
Apart from building similar products to those that our members are distributing and selling, I think I add the perspective of our customers. As a published songwriter and producer, I’m regularly engaging with the creative side of the industry, and I believe that I can help MIA tap into that network to raise awareness and execute on our goals.

Who is your favourite artist / album / comedian?
The list is endless, but I think it’s pretty hard to look past the greats; Michael Jackson & The Notorious B.I.G.

Suzanne Harlow

Name: Suzanne Harlow
Title: CEO
Company: RSL

Why did you want to be on the MIA board?
The last 12 months have brought about major changes to every industry, including music and education. However, the connection that the MIA has between the music industry and retail interests me in particular, as it is something that I feel my experience can add value particularly within this changing landscape

What is your (brief) industry experience?
I have over 20 years’ experience within the retail sector both in the UK and internationally. During that time, I’ve seen a significant number of changes, including the growth of online, often in conjunction with a store-based offer and increasingly, retailers developing a more experiential model.

What has been your proudest work moment to date?
I’ve had lots of moments that I’ve been proud of, but moving out of the retail sector into the creative arts sector as CEO of RSL Awards has been the most interesting and exciting time in my career

What special skills do you bring to the board?
A deep knowledge and understanding of the retail sector that includes both the challenges and opportunities within it.

Who is your favourite artist / album / comedian?
John Mayer … favourite track – Free Fallin’

Greg Niven

Name: Greg Niven
Title: Sales Director
Company: Sound Technology

Why did you want to be on the MIA board?
The MI retail market has changed beyond all recognition and it was clear to me that the MIA was looking to make changes and adapt to the new world too. I wanted to be part of that and contribute to the industry that has given me so much over the past 30 years.

What is your (brief) industry experience?
Having responded to an ad in The Evening Standard advertising for ‘a person to sell synthesisers’ I found myself working for Yamaha at their concession space within Harrods. From there, I moved to Roland in a similar role, then later onto Turnkey Soho Soundhouse. I then took a hiatus to run my own recording studio, DJ, and manage a band. In 1999, I joined Sound Technology as an area sales rep looking after recording products (predominantly Apple Logic software). I’ve now been with the company 22 years. As Sales Director, I’m responsible for all business within the markets we have taken on since (and grown into); including brands as diverse as Washburn Guitars, SSL recording, Nord keyboards, AKG Mic’s & Headphones, JBL PA, Teenage Engineering synths & Martin Lighting to name a few.

What has been your proudest work moment to date?
I’ve been lucky to have many special moments throughout my career due to the environment I work in but if I had to pick one it would be Koko London January 18th, 2018. Through a series of happy coincidences and a random conversation by a group of people that would never usually be sat round the same table, we managed to organise and stage a free event for 800 people to watch 6 unsigned bands at one of London’s premier venues with a full professional sound and light rig. Everyone attending got a free drink too. All involved willingly gave their time free of charge. The bands and audience were great. It proved that the UK music scene was as vibrant and exciting as ever and could be engaged at the grass roots on a professional level, with little more than pure enthusiasm. The MI industry exists to create opportunities for as many people as possible to pick up instruments and play them. On that night we demonstrated that it can be done and that there is an eagerness for it. To combine everything I love about what I do, into one evening, was pretty special.

What special skills do you bring to the board?
I hope that with over 30 years of experience, the relationships I have built up during that time, and my knowledge of not just MI but also Commercial Audio, Live Sound and Entertainment Lighting; I bring a broad view of how interlaced and dependant each of those markets are. Through the many long standing relationships I have with key people & organisations, I can help the MIA become a trade body that truly represents its members and helps guide us all forward into an ever-changing marketplace.

Who is your favourite artist / album / comedian
Pretty much anything involving very loud aggressive synthesisers & electronics so at a push I’d have to go with Depeche Mode or Nine Inch Nails, or if I’m in a rare guitar mood, The National. In terms of albums, just now Taylor Swift’s Folklore is on constant repeat on vinyl, but the absolute best has to be The Beatles Abbey Rd – it’s perfection. I don’t have a fave comedian per say, but if ‘comedy’ counts, I am obsessed with Anthony Anderson’s character Dre Johnson in the Black-ish TV series. Pure Comedy Gold, love him.

Stuart Williams

Name: Stuart Williams
Title: Managing Director, Music
Company:Future

Why did you want to be on the MIA board?
The MI industry is a vital part of the cultural fabric of this country. The threats and opportunities are there in equal measure – our members need a focal point and a voice, and I hope to contribute in a small way in helping them thrive through changing times.

What is your (brief) industry experience?
I have 25 years’ experience in music and film media, running websites, magazines, radio, TV and live events. Since 2018 I have been Managing Director of Music at Future plc, running brands such as MusicRadar, Louder and Guitar World.

What has been your proudest work moment to date?
I should say leading brands like Classic Rock, Guitarist, Empire and MOJO in their journey from print to multi-media, but it’s probably more honest to say bringing Kate Bush out of 7 years of invisibility and to the Q Awards.

What special skills do you bring to the board?
I offer the MIA expertise in strategy, marketing and communications and experience of transformational organisational change.

Who is your favourite artist / album / comedian
Don’t make me decide between Lindsey Buckingham, Kate Bush, Sam Cooke and Tom Petty.  Album – I’ll say Hounds of Love now… but ask me again in an hour and it might change.  Comedian – currently I’m obsessed with Nick Kroll and John Mulaney in Oh, Hello On Broadway (check it out on Netflix!)

Ian Robinson

Name: Ian Robinson
Title: Managing Director
Company: Blackstar

Why did you want to be on the MIA board?
I’m keen to help the MIA to facilitate manufacturing and design companies in driving the UK forward as a world leader in music technology. I am also very keen to play a part in helping to make music accessible to as many people as possible.

What is your (brief) industry experience?
Having completed an electronics degree, I started as a Junior Designer at Marshall Amps in 1996. I initially worked as a Design Engineer and progressed to eventually manage R&D.  Looking for a fresh challenge, I then started Blackstar with colleagues in 2007. Since then, we’ve gone from garden shed to global brand in 14 years.

What has been your proudest work moment to date?
Bob Mould being a Blackstar endorsee.  Building a team of 40 incredibly talented people.

What special skills do you bring to the board?
Being a Managing Director and Founder who has gone from a start-up to a serious global business, I have a really broad experience – including two VC rounds and a bank backed MBO. I have a special interest in innovation and product design, having been involved in the design of 100’s of products.

Who is your favourite artist / album / comedian
That is impossible to answer.  However, if I had one album to take on a Desert Island it would be Six by Mansun because after 23 years, it still always has something new to share.

Have I Got News for you makes me laugh, but my mates are the best comedians I know.

Tom Farncombe

Name: Tom Farncombe
Title: Business Development Director
Company: Hal Leonard Europe

Why did you want to be on the MIA board?
Hal Leonard Europe’s vision is for ‘Lifelong music making for everyone’ – and we need a vibrant industry represented by a proactive trade body to support that goal. We can solve universal problems through collaboration and help create more music makers together.

What is your (brief) industry experience?
I have worked in Music Publishing since studying music at university. I was initially a music editor and worked on hundreds of publications for the Music Sales Group. As Business Development Director at Hal Leonard Europe I am focussed on building strategic partnerships with other companies and organisations, and I sit on the board of the HLE UK company.

What has been your proudest work moment to date?
Hal Leonard Europe’s support for the Youth Music Awards. I’m also proud to have worked on Bjork’s 34 scores for Piano, Organ, Harpsicord and Celeste ­– there will never be another book like it!

What special skills do you bring to the board?  
Hal Leonard Europe is a publisher, MI distributor and a retailer, so I represent all the facets of our industry. I have a Master’s degree in Entertainment Law and am particularly interested in music copyright. I chair the MIA accessibility committee dedicated to progressing diversity and inclusion in the music industries.

Who is your favourite artist / album 
Always an impossible question! Today I’m going to say Gillian Welch’s The Harrow & The Harvest.

Sarah Yule

Name: Sarah Yule
Title: Retail Sales & Marketing Director
Company: Audio-Technica

Why did you want to be on the MIA board?
I am a strong believer in the importance of music, musical instruments and music technology being accessible to more people in the UK both now – and importantly into the future. I hope to bring fresh thinking and a different perspective to the board, and I am passionate about aiding delivery of the MIA’s newly formed strategy.

What is your (brief) industry experience?
After graduating from LIPA with a BA in Sound Technology, I was an early member of the team at online start-up retailer Dolphin Music. From there, I moved into the manufacturing side and have spent the last 15 years in senior international positions across sales, marketing, and product for the brands TL Audio, InMusic, ROLI and Audio-Technica.

What has been your proudest work moment to date?
Taking a completely new brand and technology. Designing, negotiating, and setting up a successful global retail launch amongst the leading musical instrument and consumer electronics retailers (including Apple and Guitar Centre). Plus building a premium class multi-channel distribution network and engaged D2C audience – all within 18 months.

What special skills do you bring to the board?
I am heavily involved in the world of technology start-ups – as both a Mentor, an Advisor and a Co-Founder. I’m passionate about innovation and building the momentum to embrace new ideas, technologies, and strategies. I also completed an executive MBA with a specialism in strategic leadership in 2018. I am committed to charitable work, and am an advocate for diversity and inclusion.

Who is your favourite artist / album / comedian
I’m forever listening to music on shuffle play these days, so hard to pick one! I love everything from classical, to rock, to drum & bass, to soul! My husband and I collect vinyl records but our favourite probably changes weekly! An all-time favourite artist is probably Stevie Wonder, although biggest influence Michael Jackson. Album is very tough, either Michael Jackson Off the Wall, Prodigy Experience or current favourite from the last year Untitled (Black is) by SAULT. A comedian that always makes me accidentally snort coffee out my nose with laughter would be Bill Bailey.

Stephen Wick

 

Name: Stephen Wick
Title: Owner
Company: Denis Wick Products

Why did you want to be on the MIA board?
I wanted to do my bit to further the interests of the industry, and, more importantly, to make learning music accessible to more people. I also wanted to help represent the voice of British manufacturing on the board. It is a small but important sector!

What is your (brief) industry experience?
I started packing mouthpieces around the kitchen table when I was 15, and I joined the family business fulltime 40 years later! I am a musician (orchestral and studio work mainly), and a teacher and I have a wide experience of teaching at every level – from beginners to post-grads.

What has been your proudest work moment to date?
Winning the Queen’s Award in 2013!

What special skills do you bring to the board?
I like to think that as a player and teacher I can bring some special insights to the board, and that I can fly the flag for British manufacturing.

What is your favourite album?
I love everything from Wagner operas to Freddie Hubbard, from baroque concertos to Randy Newman. My current favourite album is Singing in Secret, an album of !6th vocal music by the wonderful Marian Consort. The theme is Catholic music which was sung in secret as it was banned by the Protestant Elizabeth l. Ironic that today choral singing is banned for a different reason – a certain resonance there!

For anyone who would like to receive further details of how the new board members were recruited, please do not hesitate to contact us and we will be happy to share with you the full process undertaken.