Conn-Selmer Europe to Distribute Ludwig Drums


Conn-Selmer Europe are pleased to announce that from 1st October 2021, the company will offer direct distribution of Ludwig Drums and Musser Percussion in the UK. 

The decision forms part of progressive and forward-thinking plans Conn-Selmer Europe has for the European market, focusing on all areas of the business with the first stage being Drums and Percussion in the UK. Supporting the sales and marketing of these legendary brands will be the main focus whilst dealers of Ludwig Drums and Musser Percussion will further benefit from vastly increased stockholding, greater access to the full product line-up and increased levels of pre and post service and support. 

In the interim, and with immediate effect from 1st July, Ludwig Drums and Musser Percussion will be co-distributed by Conn-Selmer Europe and Active Music Distribution to facilitate a seamless transition for our customers. 

Conn-Selmer’s European Vice President Charles Bozon states, “This change represents a new era for Conn-Selmer Europe and Ludwig Drums where our absolute priority is to offer unparalleled customer service, support sales growth and create a brighter future for our brands and dealer partners. I would like to thank Active Music Distribution and in particular, Paul Hagen who has championed the Ludwig brand over the past 18 years.

Paul and his team will continue to distribute the Ludwig brand alongside Conn-Selmer Europe until October 1 when Conn-Selmer Europe will take overall distribution – this means any back orders will be honored by Active Music Distribution during this handover period. 

Active Music Distribution’s Paul Hagen added;

“After seeing the Ludwig brand grow since our stewardship started in 2003, we remain passionate about the heritage of the brand and wish Charles and his team the best for the future”