You may have seen that we announced an exciting partnership with Creative United and Attitude is Everything last week to help our members welcome as many customers as possible into their stores. For the drop-in session (taking place on Thursday) this week, we’d like to take you through this campaign in more detail.
There are over 14 million people with disabilities in the UK, equating to 1 in 5 of every potential customer. £267 million is lost every month by inaccessible high street shops and if you don’t pay attention to this important topic, you’re part of that statistic. Getting it right not only means you’re promoting music as something for everyone, but it can also help to attract new customers and maintain customer loyalty.
In 2018, the Take it away Consortium undertook the first major piece of research to capture a detailed, national picture of the music-making experiences and participation levels of people with disabilities.
The findings showed that many disabled music-makers felt that music shops were generally accessible, however, there is a lack of confidence and knowledge amongst music retailers when it comes to serving and catering to the needs of disabled customers.
The MIA, Creative United, and Attitude is Everything have designed Disability Awareness Training to address this issue.
Here’s Jason Dasent, music producer and audio engineer, talking more about why how this training can help you to make your shop accessible, and allow everyone to be able to shop without barriers:
If you would like to find out more about our Disability Awareness Training, please come along to our zoom drop-in session at 10am on Thursday 30th September.
These Zoom sessions are really informal and open to any business operating across the MI sector.
If you would like to join the session taking place this Thursday at 10 am, please contact matt@mia.org.uk
