Creative social media courses for a symphony of sales and engagement

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Back in July, as part of miacademy, we launched a series of social media courses to help you to unleash your creativity, fight your fears and grow your social media skills. We’re delighted to let you know that these courses are now available for our members to watch back.

We designed this programme to give music industry businesses quick and effective ways to entertain and excite their audience about their services and products.

These courses aim to help busy music professionals find the right online marketing tactics to confidently use digital methods to grow their businesses and show their creativity.

The sessions were delivered by entrepreneur and winner of Social Media Marketing Awards, Hel Reynolds, who has years of experience in helping creative people find strategic, easy, and quick ways to nail it online. Hel’s company Comms Creatives have helped brands like Macmillan Cancer Support, Scottish Power and Manchester City Council get lots more social media engagement. They’ve worked with loads of organisations like NUS, Welsh Government and the NHS, to create unique, pioneering social media strategies.

Here are the courses that are available for you on demand:

Facebook for your music industry business

Businesses are not making full use of the functions of Facebook and can grow an engaged army of fans with a few creative techniques and tactics

This course will cover:

  • What goes down a storm on Facebook and what bombs
  • How to use Facebook Groups to save you time and grow your fanbase
  • Harnessing the power of Facebook Stories – content that self-destructs after 24hours
  • Ideas for posts that will inspire your audience
  • Top tips

Instagram skills for your music industry business

Businesses know their customers live on Instagram, but need tips and inspiration to get people buzzing and chatting about you, and to actually sell products and services.

This course will cover:

  • The businesses killing it on Instagram
  • How to use Stories, Reels, and IGTV Inspirational content you can learn from
  • Ideas for posts that will grow your audience
  • Top tips

Email marketing for your music industry business

Sending individual emails is one thing, but email marketing can seem complicated and time-consuming. We show you that it’s easy, and a guaranteed way to gain new customers and build loyalty among your existing fanbase.

This course will cover:

  • An introduction to email marketing using MailChimp Building loyalty and fans with an interesting newsletter
  • An email strategy that will help you grow your customer base
  • Automation: attract new customers while you’re getting on with other work
  • Practical set-up guide – how to do it in the least time possible
  • Q&A

If you are an MIA member and you would like the links to watch these sessions back, please contact Alice