Using YouTube to grow your brand

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Creating and sharing content on YouTube provides businesses with an interactive and engaging way of connecting with their target audiences.

This Webinar, taking place on Wednesday 1st December 2021 at 11am, will be hosted by the British Retail Consortium, and taught by a Digital Expert from Google.

This event will help you to discover how you can define and understand your target audience, identify your unique selling points and business goals, create engaging content and optimise your YouTube channel to enhance discovery.

In this session you will learn:

  • How to understand your brand and your customers
  • Ways to capture your audience‚Äôs attention with engaging content
  • How to set goals to help you measure for success

As part of our partnership with the BRC, MIA Members can attend this event for free. If you would like to register, please contact Alice, who will send you the details.