Faith Guitars are pleased to announce a partnership with JUST ONE Tree, a not-for-profit organisation based in the UK, pledging to plant at least one tree for every guitar sold globally from the beginning of 2022.
JUST ONE Tree is a non-profit initiative removing CO2 from the atmosphere and reversing biodiversity loss through global reforestation. They plant trees in areas severely affected by deforestation to maximise the effect on reducing global warming. In the process, they help to provide agricultural education and sustainable incomes to local communities.
But they don’t stop there. JUST ONE Tree concentrates on restoring the entire ecosystem by planting on land and in the oceans, and they also focus on helping to shape the next generation of planet-conscious thinkers by bringing environmental education into the classrooms with lesson plans and JUST ONE Tree Day.
“We’re very pleased to have secured this new partnership,” comments Alex Mew, Faith Guitars’ brand director. “Working in conjunction with JUST ONE Tree will allow us to make a more positive environmental impact and we’re particularly pleased that they work closely with local communities in parts of Indonesia, not only replanting forests and mangroves, but also creating sustainable incomes too.”
Faith Guitars are committed to reducing their carbon footprint and ensuring the business is ever more sustainably and ethically administered.