Grow your business with Believe in Music Week


We’d like to share some of our highlights from the wide range of content available as part of NAMM’s Believe in Music. Here’s a taster of what’s to come next week:

Thursday 20th January 

10:00am-10:55am: The Future of the Industry: A View From Europe

Join leading European industry thought leaders as they weigh in on sustainability issues around production, consumer demand and retention of musicians.

We’re proud that this session is facilitated by our Executive Director, Anthony Short. Also taking part in the panel is Mark Rolfe, Managing Director of Yamaha Music Europe, Christophe Chauvin, Founder of and Marcel Messner, CEO of GEWA Music.

Learn more here

5:00pm-5:35pm: The Customer of the Future 

In this exclusive session for 2022 Believe in Music, global thought leader Doug Stephens will tackle the customer of the future. He’ll shed light on key shifts in demographics, technology, economics and media, all of which are changing the very essence of how your customers buy as we emerge from the pandemic

Learn more here

6:00pm-7:00pm: Social Media, Video and Digital Ads: Keys to Online Marketing for 2022

Social media and online marketing are changing faster than ever. So, what should you prioritise to succeed in 2022? In this session, marketing expert Tracy Hoeft of Amplify 11 will answer that question. He’ll keep you up to date to maximize the potential of your online marketing.

Learn more here

6:00pm-6:15pm: The Future of Music and Challenges of the Next 5 Years

The next five years will be a pivotal time for the future of music. As the barriers of entry for music creation continue to decline and the independent music sector continues to fuel growth, the industry will complete its digital transformation, and revenues will exceed previous historical records. We need to continue to confront how the economics of listening have upended business models for how creators are compensated.

Learn more here

Also on Thursday: The 2022 Believe in Music Global Livestream

20 artists from 20 countries come together for five hours of livestream concert performances in a musical celebration as part of the Global Livestream. You can watch the livestream from 2:00pm-7:00pm.

Learn more here

Friday 21st January 

5:00pm-5:35pm: The Biggest Trends in Retail That Will Impact Your Business

Customers don’t have to go to stores anymore; they have to want to go to stores—and the pandemic only accelerated this trend. What does this mean for your music retail business? Find out in this insightful deep dive into the state of retail with Lee Peterson, a nationally recognised retail strategist.

Learn more here

7:00pm-7:30pm: Proven TikTok Marketing Tips for Music Retail

Are you looking for a fun, creative way to connect with your current customers and reach new ones? Look no further than TikTok, the video social networking platform with more than 1 billion global users. In this session, Melissa Loggins, owner of Music Authority, and her team will show you how to use TikTok to spotlight products, and innovatively connect to your customers.

Learn more here

8:00pm-8:30pm: How to Drive Revenue With Text-Message Marketing

Everybody texts friends and family, but what about your customers? If you’re not harnessing text-message marketing, you’re missing out on powerful opportunities to get in front of the people you most want to reach. Join Sean Lewis of Tier Level Digital Marketing, and discover how text-messaging strategies and campaigns can be extremely effective for driving revenue and business growth

Learn more here

These are only some of our personal highlights, and there is plenty more content on the schedule here:

The live event platform will be accessible from Tuesday, and this will allow you to set reminders for events.

If you haven’t already, you can register to attend Believe in Music Week here:

All of the sessions will be available on demand until Sunday 23rd January.

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