With 16 million new players in the last two years in America alone, Fender Musical Instruments Corporation (FMIC)continues to grow its portfolio of products to serve the influx of beginners, delivering innovative tools to its loyal community of avid guitarists across genres. Known for relentless, artist-driven guitar innovation and craftsmanship, Fender® guitars and basses continue to be the gold standard played by more artists and professional musicians on stages and in studios around the world. While today’s artists and stars shred on stage and explore sonic creativity in sessions, the next generation of creators is just beginning their musical journey and Fender has developed the perfect tools to support their success.
Fender today reveals a Spring/Summer 2022 product lineup catering to eager new players, as well as collectors and tone aficionados. These product transformations continue Fender’s mission to serve artists and players at every stage of their musical journey with industry-elevating innovation and craftsmanship. From stage-ready takes on classics to the perfect companion Squier® guitar for beginners, new additions span several product categories – from electrics and acoustics to amplifiers, pedals and other accessories.
“In 2022, we are continuing to elevate our support plan for dealers to meet this surging musical demand. As a result, we’re introducing new products spanning entry-level gear to innovative models primed for dedicated players who are just starting their musical journey to those ready to take it to the next level,” said Tammy Van Donk, EVP FMIC Sales.“This is our third year providing the online experience which continues to be a strong platform to educate and support our network of dealers. We remain optimistic about the future and growth of our industry.”
“The definition of what guitar music sounds like continues to expand and diversify,” added Justin Norvell, Executive Vice President, Product at Fender. “Guitar continues to be a pivotal force in popular music within a multitude of genres. Our products in 2022 not only cater to the diverse players and sonic tastes, but also new players, who are looking for instruments that are easy-to-play. From 60th anniversary Jaguar® collectible models and a new family of pedals for tone aficionados to 40th anniversary Squier® models and Paramount® Series acoustic guitars and bluegrass instruments for new players and folk enthusiasts, there’s something new for everyone.”
