What happens next? The Morning Session


Would you believe it’s only eight more sleeps until we will be gathering in Birmingham for this year’s MI Forum: What Happens Next.

Over the next couple of days we will be sharing the agenda, to give you a little more detail on what you can expect on the day and help those of you that are still hovering over the ‘book now’ button. Let’s start with what we are going to be covering in the morning session.

Trading Through a Cost of Living Crisis

We are going to hit the ground running with a panel session on the hottest topic in town. For most of us it has been a long time since we traded through the kind of economic challenges we are going to face over the next six months, what should we be focusing in on to help get through.

Suzanne Harlow will lead this panel session which will consider questions around procurement and optimum inventory levels, the relevance of the usual marketing milestones and how you can extend your sales reach. Suzanne brings a wealth of retail experience from outside the MI sector notably as CEO for Jack Wills, and Group Trading Director for Debenhams.


Closing Out More Sales (with ICG)

One of the loudest and most consistent requests for get from the industry is the desire for practical Sales training, which is why we are very pleased to be able to formally launch our partnership with ICG. ICG have been working with companies such as Argos, BMW and Asda and have developed a programme designed to convert more customers, and put more cash in your till.

Jonathan & Stephen will be on hand to explain the methodology behind the training platform, and give a little taster of the content and what you can expect to gain from the outcomes.

Are we meeting Customer expectations

We are going to take a dive into Omnichannel and Digital Transformation.

We all know that consumer behaviour has been shifting, and that the pandemic has had a marked effect on the timescale of those changes. Customers are using a variety of platforms to inform their buying choices and they expect these to be inter-connected, and seamless, from initial enquiry through to final decision.

In this session we will focus a little on the direction of this travel post-pandemic, and whether we are successfully keeping pace with the kind of purchase journeys musicians are now looking for.

Phew, and that is just the morning session, find out more and reserve your place by clicking the here


Want to Join the Music Industries Association?

Join now

Already a member?

Sign in