Post title: Piano Marketing Specialist
Division: Classic – Acoustic Piano’s
Location: UK
Contract: Permanent
Hours: 37
Reports to: MI Sales & Strategy Director
Division Overview
The Classic Division markets and promotes Piano, Electronic Keyboard and Band & Orchestral product catalogues to achieve sales and profit budgets.
Purpose of Role
This role requires a flexible approach to working, including a degree of travel around the UK and into Europe, working from home and our offices in Milton Keynes.
You will be part of a motivated marketing team, where you will be responsible for developing and implementing marketing campaigns which supports the key areas of our product line up and includes close collaboration with, sales reps, dealers, artists, influencers and overseeing agencies, marketing and content creation.
Key Accountabilities and Duties
- Working with DA Specialist to report on Dealer Activity and ROI.
- Working in the field with our Dealer network and YML to ensure marketing Activity and sales potential are maximized. Including regular Marketing meetings with Marketing Departments.
- Work closely with key stakeholders including Sales & Marketing Director, Sales Manager, Sales Team and Internal teams with all actions and progress, gaining feedback insights.
- Service local UK Artist Rosta including Artist Requests, instrument placement, promotion opportunities, Brand Presence.
- Implement product launches into the Dealer Sales Channel, ensuring Sales & marketing activity is aligned. This includes supporting Dealer Marketing actions, Web Content, Video, Displays, Demo’s etc.
- Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information.
- Develop the marketing strategy to generate sales across all relevant market sectors with clear calls to action.
- Identify/Review any new opportunities in alignment with HQ.
- Support Global/International Artist requirements as requested by other area and ensure promotional opportunity are optimised.
- Ensure Activity is in line with pan-European strategy and meets all KPI and Targets set by HQ.
- Responsible for planning, controlling and reporting the marketing promotional budget for the UK.
- Monitor the UK market, including competitor activity, in order to identify changes and opportunities and adapt Yamaha strategies accordingly.
- Implement the marketing strategy to generate sales across all relevant market sectors with a measured return on investment.
- Support our European HQ and other European branches through the sharing of best practice and proactive communication.
- Creation of Assets when required to support the Marketing output, making sure all branding adheres to Yamaha Visual Identity and Brand considerations.
- Work alongside the Digital Marketing Specialist to ensure all Marketing Activity has optimised Digital Reach. Including SEO/SEA, Video’s, SM Campaigns, Re Targeting, Data Collection, Registrations, Database growth and Newsletters etc.
- Plan physical event activity for selected products including Shows, Exhibitions, Demo’s, Instore Events etc. This includes content, style, layout, timing, targets and measurables. Brief Events Specialist to implement and attend where appropriate.
- Responsible for the controlling Marketing spend, ensuring projects are managed efficiently and Budgets adhered to.
- Responsible for the control of all Loan Stock, ensuring they are handled efficiently, within budget with no overdue cases.
- Responsible for the control of all FOC, ensuring they within budget and ROI is maximised and reported.
The above list of duties is not exhaustive and is subject to change. The post holder may be required to undertake other duties within the scope and grading of the post.
Person Specification
Essential
Knowledge
- Basic knowledge on Acoustic Pianos.
Experience
- 2+ years of core Marketing & sales at a professional level.
- Identify key influencers within market sectors to align promotion and generate awareness.
- Creating and executing a PR plan for Product Launches to raise awareness in Specialist and Non Specialist Press where appropriate.
- Liaising with PR or marketing teams to create external communication campaigns
Skills & Abilities
- Excellent communication and interpersonal skills, with the ability to Identify/Review any new opportunities in alignment with HQ.
- Confidence in presenting sales and marketing developments in team meetings.
- Proactive attitude
- Problem solver
- Proficient in MS Word, Excel and PowerPoint
Personal Attributes
- Ability to work independently and as part of a team.
- Willingness to travel up to 50% of the time across the UK.
- Attend events /exhibitions when required, involving weekend work.
- Full UK Driving Licence
Qualifications
- Accredited Marketing course
- Business-Level English
Desirable
Knowledge
- A vast range of Pianos
- Able to demonstrate the Pianos to dealers /artist when required
- Product orientated background with an understanding of Yamaha’s advantage and competitor brands
Experience
- Maximise opportunities for Yamaha brand/Product exposure including Backline Companies, TV, Product Placement etc ensuring ROI benefit is fully reported.
- Support HQ with Ad Hoc Translation/Copywriting, (including A+ Content) to ensure content is publication ready.
Skills & Abilities
- Maximising PR Opportunities for all promotional activity including Editorial/Advertorial in print and online
- Support Global/International Artist requirements as requested by other areas and ensure promotional opportunity are optimised
Qualifications
- Marketing- Degree level
- CIM-Copy writing and creative Accredited certificate
- CIM- Brand and product Accredited certificate
Please send your CV and covering letter to sandra.ellis@music.yamaha.com
